Content about Choice Survey

January 11, 2011

Zappos.com took top honors in the sixth annual NRF Foundation/American Express Customers' Choice Survey, whose results were released at the National Retail Federation's Annual Convention and Expo in New York City.

Zappos.com took top honors in the sixth annual NRF Foundation/American Express Customers' Choice Survey, whose results were released at the National Retail Federation's Annual Convention and Expo in New York City. The survey, conducted by BIGresearch, is designed to gauge consumer attitudes toward retailers' customer service and provide a list of the retailer that offer the best customer service (as judged by consumers).

The Top 10 retailers in the ranking were: