Content about Childhood

March 26, 2014

Coming off a disappointing 2013, Toys “R” Us unveiled a strategic plan to position the company for profitable growth in the future.

New York -- Coming off a disappointing 2013, Toys “R” Us unveiled a strategic plan to position the company for profitable growth in the future. The plan includes improving its in-store and online shopping experience, simplifying promotions, cutting costs, more disciplined inventory management, and more omni-channel integration with stores. Significantly, it not include closing stores apart from those involving standard lease expirations, top company executives said during a media presentation on Tuesday at the chain’s flagship in Times Square.

December 18, 2013

With the shopping season starting earlier, and with more purchasing channels along with the growing influence of social media, this year's retail haul is proving to be more competitive than ever.

From Xboxes and LeapPads to Elmos and Legos, these last-minute shopping days are all about toys.

December 17, 2013

Toys “R” Us announced that, beginning at 6:00 a.m. on Dec. 21, it will remain open continuously through 9 p.m. on Christmas Eve, leveraging last-minute toy shoppers’ most frenetic shopping hours.

Wayne, N.J. -- Toys “R” Us announced that, beginning at 6:00 a.m. on Dec. 21, it will remain open continuously through 9 p.m. on Christmas Eve, leveraging last-minute toy shoppers’ most frenetic shopping hours.

All Toys “R” Us stores nationwide are advertising around-the-clock savings and deals during the final 87 hours of Christmas shopping, along with daily deliveries through Christmas Eve. Only full-service stores in Paramus, N.J., and Puerto Rico, will not be open 24 hours a day.

November 12, 2013

Toys “R” Us unveiled redesigned and updated e-commerce sites for Toysrus.com and Babiesrus.com, with a fresh design and layout, revamped navigation and other new features.

Wayne, N.J. -- Toys “R” Us unveiled redesigned and updated e-commerce sites for Toysrus.com and Babiesrus.com, with a fresh design and layout, revamped navigation and other new features. In addition, the sites have introduced social shopping – allowing customers to organize their most-wanted items in shareable toy and baby boards, while also viewing the most popular and trending products on the sites.

November 11, 2013

Toys “R” Us will open its stores at 5 p.m. on Nov. 28, offering more than 300 doorbuster values, while supplies last, from four-hour deals and Thursday-through-Saturday discounts on hot toys, games and tablets, to gift with purchase offers.

Wayne, N.J. -- Toys “R” Us will open its stores at 5 p.m. on Thursday, Nov. 28,  offering more than 300 doorbuster values, while supplies last, from four-hour deals and Thursday-through-Saturday discounts on hot toys, games and tablets, to gift with purchase offers. New this holiday season, Toys "R" Us will provide its Rewards “R” Us members the exclusive opportunity to take advantage of select Thanksgiving Weekend deals and discounts on Wednesday, Nov. 27.

November 7, 2013

Toys “R” Us is debuting the Toys"R"Us Toy Channel, the company's revamped and updated YouTube channel.

Wayne, N.J. – Toys “R” Us is debuting the Toys"R"Us Toy Channel, the company's revamped and updated YouTube channel. The channel launches with eight playlists, segregating content by topic to showcase in-demand playthings and new products, interviews with toy industry experts, current commercials from the beloved brand and top toy manufacturers, and more.

October 21, 2013

Toys “R” Us 2013 holiday marketing plans include a new TV campaign that will feature a group of real-life children from local New York charities who think they’re going on a field trip, but actually are going to a Toys “R” Us store where they are given free rein.

Wayne, N.J. -- Toys “R” Us 2013 holiday marketing plans include  a new TV campaign that will feature a group of real-life children from local New York charities who think they’re going on a field trip, but actually are going to a Toys “R” Us store where they are given free rein.

Featured at the end of each TV commercial and throughout many of the company’s print and online marketing vehicles, is the hashtag, #WishinAccomplished.
 

September 25, 2013

Toys ‘R’ Us is opening Trick ‘R’ Treat “Bootiques” inside Toys "R" Us stores nationwide and online at Toysrus.com.

Wayne, N.J. – Toys ‘R’ Us is opening Trick ‘R’ Treat “Bootiques” inside Toys "R" Us stores nationwide and online at Toysrus.com. These in-store shops feature a broad assortment of Halloween costumes, accessories, candy, gear and more.

September 24, 2013

Toys “R” Us, Inc. plans to hire 45,000 employees to staff its stores and distribution centers nationwide for the upcoming holiday season.

Wayne, N.J. – Toys “R” Us, Inc. plans to hire 45,000 employees to staff its stores and distribution centers nationwide for the upcoming holiday season. This number is basically flat from last year’s holiday staffing totals.

September 17, 2013

Toys "R" U widened its loss in the second quarter on lower sales at its stores in the United States and Europe.

Wayne, N.J. -- Toys "R" U widened its loss in the second quarter on lower sales at its stores in the United States and Europe. The company reported a loss of $113 million, compared with a year-earlier loss of $36 million.

Net sales for the quarter, ended August 3, dropped 6.9% to $2.38 billion. Same-store sales declined 3.5% in the U.S. and 3.8% abroad. The retailer attributed the decline primarily to decreases in the juvenile and entertainment (which includes electronics, video game hardware and software) categories.

February 13, 2013

The search is on for a new chief executive of Toys “R” Us with the announcement that Gerald L. Storch is stepping down as CEO of the company.

Wayne, N.J. -- The search is on for a new chief executive of Toys “R” Us with the announcement that Gerald L. Storch is stepping down as CEO of the company. The news comes just weeks after the world's largest dedicated toy retailer reported that its same-store U.S. sales fell 4.5% during the holiday season, and that its total sales fell 4.7%. 

December 11, 2012

Ubisoft and Toys “R” Us announced that they have teamed up to create Toys “R” Us Towers, a free-to-play toy store simulation game with real-world benefits, available now on Facebook.

Wayne, N.J. -- Ubisoft  and Toys “R” Us announced that they have teamed up to create Toys “R” Us Towers, a free-to-play toy store simulation game with real-world benefits, available now on Facebook. The game will also be available on mobile devices in the coming months.

December 10, 2012

Toys “R” Us posted a wider loss for its fiscal third quarter due primarily to an increase in interest expenses.

New York -- Toys “R” Us posted a wider loss for its fiscal third quarter due primarily to an increase in interest expenses. The retailer said it lost $105 million for the quarter ended Oct. 27, compared with a loss of $93 million in the year-ago period.

Toys “R” Us attributed the wider loss to a $29 million increase in its interest expenses due to an issuance of senior notes and repayment of other senior note

November 28, 2012

To better accommodate its customers in Western Canada, Toys “R” Us has partnered with SCI Logistics to open a new distribution center in Delta, British Columbia.

Toronto -- To better accommodate its customers in Western Canada, Toys “R” Us has partnered with SCI Logistics to open a new distribution center in Delta, British Columbia. The 180,000-sq.-ft. facility is strategically positioned to receive goods from overseas and domestic manufacturers who can now ship directly to British Columbia for distribution to local Toys “R” Us and Babies “R” Us stores.

October 18, 2012

Toys “R” Us announced that it is extending its free layaway program through Dec. 16, due to significant positive response by consumers.

Wayne, N.J. -- Toys “R” Us announced that it is extending its free layaway program through Dec. 16, due to significant positive response by consumers. The free offer was originally slated to end on Oct. 31. The chain was the first retailer to offer free layaway, starting in September. Since then, other companies have also stepped up with enhanced layaway programs, including Walmart and Kmart.

October 11, 2012

Toys “R” Us announced that international shipping is now available for online orders on Toysrys.com and Babiesrus.com to more than 60 countries across Asia, the Caribbean, Central America, Europe, North America and South America.

Wayne, N.J. – Toys “R” Us announced that international shipping is now available for online orders on Toysrys.com and Babiesrus.com to more than 60 countries across Asia, the Caribbean, Central America, Europe, North America and South America. The company is providing this service to its customers in partnership with i-parcel, a leading international air express company that facilitates global shipping capabilities.

October 2, 2012

Toys “R” Us on Tuesday said it will offer a price-match guarantee on all items in its namesake and Babies “R” Us stores this holiday season.

Wayne, N.J. -- Toys “R” Us on Tuesday said it will offer a price-match guarantee on all items in its namesake and Babies “R” Us stores this holiday season.

Beginning immediately and continuing through Christmas Eve, the company said it will match competitors’ in-store pricing on identical items, any time a customer presents a local competitor’s current print advertisement showing the item available for less.  

September 12, 2012

Toys “R” Us’ holiday 2012 plans include a “hot toy” reservation program, free and expanded layaway services and offering more exclusive toys from branded manufacturers along with more proprietary products.

New York -- Toys “R” Us’ holiday 2012 plans include a “hot toy” reservation program, free and expanded layaway services and offering more exclusive toys from branded manufacturers along with more proprietary products. The nation’s largest specialty toy retailer also will open 150 to 200 temporary locations for the holidays under the Toys “R” Us Express banner.

September 4, 2012

Toys “R” Us said that it will waive upfront service fees for its holiday layaway program, kicking off immediately and running through Oct. 31.

Wayne, N.J. -- Toys “R” Us said Tuesday that it will waive upfront service fees for its holiday layaway program, kicking off immediately and running through Oct. 31.

The retailer will also remove its minimum purchase requirement, and customers have until Dec. 16 to pick up orders.

Year-round layaway programs will continue, but will have the customary $5 service fee attached.

April 4, 2011

Toys “R” Us has selected Neil Friedman, most recently president of Mattel Brands, to serve as president of its U.S. business.

Wayne, N.J. -- Toys “R” Us has selected Neil Friedman, most recently president of Mattel Brands, to serve as president of its U.S. business.

Friedman will oversee all merchandising, marketing, store operations, global sourcing and product development, and allocation for the chain’s 866 U.S. stores and online business. He will report to Toys “R” Us chairman and chief executive Gerald Storch.

March 7, 2011

Mattel announced Monday that it has closed its much-acclaimed Barbie flagship store, which opened March 2009 in Shanghai.

Shanghai, China -- Mattel announced Monday that it has closed its much-acclaimed Barbie flagship store, which opened March 2009 in Shanghai.

The El Segundo, Calif.-based toy manufacturer, which officially closed the store’s doors on Monday, cited a change in strategy as reason for the closure. Mattel said in a statement that it plans to promote the Barbie brand via road tour -- on a pink tour bus.

October 11, 2010

Walmart said Tuesday it is discounting an array of toys, from Iron Man to Barbie,...

September 23, 2010

RetailROI, the Retail Orphan Initiative, has announced that IBM has become the first Founding Level...

July 18, 2010

Danish toymaker Lego has opened its first location in Manhattan....

March 28, 2010

American Girl has opened a store at Park Meadows shopping mall in Denver. It is...