Content about Chief marketing officer

April 29, 2013

Cache said Monday that it has appointed Arnold Cohen as executive VP/chief marketing officer for the women’s apparel chain.

January 8, 2013

Former Best Buy CMO moves over to LivingSocial

Online marketplace LivingSocial said that former Best Buy EVP and CMO Barry Judge has been appointed its new chief marketing officer.

December 3, 2012

Social media and mobile takes up bigger chunk of marketing budget

Social media is now essential to marketing in the retail industry, according to a recent BDO USA survey, which found that 86% of retail CMOs have included social media in their holiday marketing strategy.

October 19, 2012

Perfumania Holdings appoints CMO

Perfumania Holdings announced today the appointment of Linda G. Levy to senior VP and chief marketing officer, effective immediately.

July 26, 2012

Shopko names CMO

Shopko said that it has named Nancy Altman as senior VP, chief marketing officer for the general merchandise chain.

June 21, 2012

IBM survey: CMOs challenged to reach connected consumers

A survey released by IBM found that chief marketing officers and chief information officers must join forces in order to connect with today’s consumer across new channels including mobile devices and social networks.

June 18, 2012

Michael Francis departs J.C. Penney

In an announcement that caught the retail industry by surprise, J.C. Penney Co. said that Michael Francis will be leaving the company, effective June 18.

April 23, 2012

Pompei A.D. promotes Vanessa Rose to CMO

Pompei A.D. announced that Vanessa Rose has been promoted to chief marketing officer.

February 2, 2012

Macy’s appoints a new chief stores officer, and a new CMO

Macy’s Inc. announced that Peter Sachse, the company's chief marketing officer and chairman of Macys.com, will succeed Ron Klein as chief stores officer, effective Feb. 13.

October 3, 2011

Michael Francis leaves Target for J.C. Penney

Longtime Target Corp. veteran and chief marketing officer Michael R. Francis on Monday resigned from the discounter and was named president of J.C. Penney Co., effective Oct. 4.

November 30, 2010

Report: Most CMOs show flat holiday advertising budgets

According to accounting firm BDO USA, LLP, 63% of chief marketing officers at leading U.S. retailers said their 2010 holiday advertising and marketing budgets have remained flat, a continued trend from 2009 (55%) and 2008 (43%).

November 16, 2010

Survey: Black Friday sales to increase by 3.8%

Black Friday sales are expected to increase by 3.8% and Cyber Monday sales to grow by 2.5% this holiday season, according to BDO USA’s Retail Compass Survey of CMOs, which polls chief marketing officers at 100 leading U.S. retailers.

October 26, 2008

Study: Holiday Same-Store Sales to Fall 2.7%

Chief marketing officers (CMOs) at leading U.S. retailers expect same-store sales for the 2008 holiday...

August 26, 2008

Target Names Chief Marketing Officer

Target Corp. said Wednesday it promoted Michael Francis, an executive VP in marketing, to the...

July 8, 2008

Blockbuster Names Marketing Head

Blockbuster Inc. has named Rebeca “Becky” Johnson as chief marketing officer. Johnson brings almost three...

April 20, 2008

Home Depot Names Chief Marketing Officer

The Home Depot Inc. named Frank Bifulco senior VP and chief marketing officer....