Content about Chief marketing officer

July 24, 2014

Brandon Solano, 43, has been named senior VP of marketing of The Wendy’s Company. Solano will report to Wendy's chief marketing officer Craig Bahner and will lead the company's brand marketing efforts.

Dublin, Ohio - Brandon Solano, 43, has been named senior VP of marketing of The Wendy’s Company. Solano will report to Wendy's chief marketing officer Craig Bahner and will lead the company's brand marketing efforts.

Prior to joining Wendy's, Solano served three years as VP of franchise development at Domino's, leading retail store expansion, global retail re-imaging and franchise recruiting. From 2008 to 2011, Solano spearheaded product innovation at Domino's. Prior to Domino's, Solano served as marketing director for The Hershey Company.

July 22, 2014

Chief marketing officers and chief information officers are working more collaboratively than in the past to take advantage of digital opportunities, but they remain at odds on issues involving how to drive integrated digital marketing solutions for their customers, according to a new study by Accenture.

New York -- Chief marketing officers and chief information officers are working more collaboratively than in the past to take advantage of digital opportunities, but they remain at odds on issues involving how to drive integrated digital marketing solutions for their customers, according to a new study by Accenture.

The report, “Cutting Across the CMO-CIO Divide, reveals  a growing collaboration between CMOs and CIOs – 43% of marketers and 50% of IT leaders think their relationship with the other has improved over the past year.

July 22, 2014

Julie Lyle, chief marketing officer of Hhgregg, has been named the 2015 chairperson for the Global Retail Marketing Association (GRMA) Advisory Board, an association for C-level executives from global retailers.

Indianapolis - Julie Lyle, chief marketing officer of Hhgregg, has been named the 2015 chairperson for the Global Retail Marketing Association (GRMA) Advisory Board, an association for C-level executives from global retailers. As chairperson, Lyle will lead the GRMA Advisory Board and play a key role in the development of the organization’s strategic initiatives and thought leadership.

May 1, 2014

Lands' End announced it has named Steven Rado as senior VP, chief marketing officer. Rado will lead all aspects of marketing for the brand, including the oversight of strategic development, direction, and implementation of all marketing activities.

Dodgeville, Wis. -- Lands' End announced it has named Steven Rado as senior VP, chief marketing officer. Rado will lead all aspects of marketing for the brand, including the oversight of strategic development, direction, and implementation of all marketing activities.

Most recently, Rado was senior VP of marketing and customer strategy for Office Depot, and prior to that he was VP of marketing for Victoria's Secret Direct.

April 17, 2014

Rob Price, senior VP marketing and advertising and chief marketing officer for CVS/pharmacy, has left the company to pursue a new role.

Woonsocket, R.I. — Rob Price, senior VP marketing and advertising and chief marketing officer for CVS/pharmacy, has left the company to pursue a new role.   

“Rob led the retail marketing team during a period of tremendous growth and strong financial performance and brought numerous positive changes to the business. We thank Rob for his important contributions and wish him the best of luck in the next phase of his career,” the company stated.

February 18, 2014

Wine.com, announced the addition of Peter Elarde as chief marketing officer and Greg Tatem as VP, engineering to the Wine.com executive team.

San Francisco -- Wine.com, announced the addition of Peter Elarde as chief marketing officer and Greg Tatem as VP, engineering to the Wine.com executive team.
   
"We're on a roll. Wine.com is profitable, growing, hiring and innovating," said Rich Bergsund, CEO. "Peter and Greg are bringing new energy and talent to our management team, and will be instrumental as we continue building Wine.com into a great company, great brand, and an exciting place to work."

February 13, 2014

Retail analytics company Euclid has added three new executives to an already prestigious team. The company has hired John McAdoo as CFO, Adam Wilson as chief marketing officer (CMO), and Jeff Nuzum as senior VP of worldwide sales.

San Francisco — Retail analytics company Euclid has added three new executives to an already prestigious team. The company has hired John McAdoo as CFO, Adam Wilson as chief marketing officer (CMO), and Jeff Nuzum as senior VP of worldwide sales.

October 25, 2013

The former chief marketing officer of Kohl’s, Julie Gardner, has joined the board of Cardtronics, which operates more than 80,000 ATMs at locations throughout the United States and internationally.

New York -- The former chief marketing officer of Kohl’s, Julie Gardner, has joined the board of Cardtronics, which operates more than 80,000 ATMs at locations throughout the United States and internationally.

Gardner spent 14 years at Kohl’s and most recently served as executive VP and chief marketing officer. Prior to Kohl’s, Gardner was with the Eckerd Corp., a regional drugstore chain that was eventually acquired by CVS.

October 21, 2013

Big Lots has named Andrew Stein as senior VP, chief customer officer.

Columbus, Ohio – Big Lots has named Andrew Stein as senior VP, chief customer officer. Prior to Big Lots, Stein was a marketing executive at Kmart, where he served a number of roles leading up to his appointment as chief marketing officer in August 2011. Stein’s appointment is in line with Big Lots’ intent to expand its digital presence.

September 30, 2013

The National Retail Federation (NRF) today announced the development of a new Chief Marketing Officer (CMO) Council to serve as an advertising and marketing voice for the retail industry.

Washington, D.C. - The National Retail Federation (NRF) today announced the development of a new Chief Marketing Officer (CMO) Council to serve as an advertising and marketing voice for the retail industry. The organization’s Retail Advertising and Marketing Association (RAMA) will transition into the newly created council.

September 18, 2013

Rue La La has appointed Robin Domeniconi as chief marketing officer overseeing the company's marketing and creative departments.

Boston – Rue La La has appointed Robin Domeniconi as chief marketing officer overseeing the company's marketing and creative departments. Domeniconi will report to Steve Davis, CEO of Rue La La.

Domeniconi previously served as chief brand officer for Elle Group, In addition, she has held the position of VP of advertising sales, marketing, and publishing at Microsoft as well as seven-year tenure at Time Inc. where she launched and published Real Simple magazine.

August 22, 2013

A disconnect between chief marketing officers and chief information officers threatens the ability of companies to deliver effective customer experiences, according to a new study by Accenture.

New York -- A disconnect between chief marketing officers and chief information officers threatens the ability of companies to deliver effective customer experiences, according to a new study by Accenture. Only one-in-10 of executives believing collaboration between CMOs and CIOs is currently at the right level.

August 16, 2013

Facebook hired its first-ever chief marketing officer, Gary Briggs, former marketing chief at Google's Motorola Mobility.

New York -- Facebook hired its first-ever chief marketing officer, Gary Briggs, former marketing chief at Google's Motorola Mobility. He replaces Eric Antonow, VP-product marketing, who has been directing the social network’s marketing efforts since 2010.

August 12, 2013

Brooks Brothers has named Vivien Kronengold as the company’s executive VP and chief marketing officer, a newly created position.

New York -- Brooks Brothers has named Vivien Kronengold as the company’s executive VP and chief marketing officer, a newly created position. The company also appointed Mauro Calderan as COO. Calderon previously served as senior VP, distribution and logistics.

The appointments come less than a week after Brooks Brothers president and COO Diane Ellis was named CEO at the Limited.

July 22, 2013

Retail design firm Interbrand Design Forum has promoted Scott Smith to chief marketing officer.