Content about Charles Nicholls

November 18, 2010

So what can you do during the crazy holiday season to reduce shopping cart abandonment? We thought we’d put together a holiday season checklist to help you keep your customers in the shopping cart this Christmas.

By Charles Nicholls, charles.nicholls@seewhy.com

So what can you do during the crazy holiday season to reduce shopping cart abandonment? We thought we’d put together a holiday season checklist to help you keep your customers in the shopping cart this Christmas.

Before thinking about solutions to your shopping cart abandonment problem, it’s useful to look at the reasons why customers abandon. Based on this Forrester study, you can group the top five reasons into: