Content about Central Marketing Group

February 6, 2012

Payless ShoeSource, a division of Collective Brands, announced that it has signed two new franchise agreements with partners Emart, a business unit of Shinsegae Group, Seoul, for stores in Korea, and Central Marketing Group, a business unit of Central Group, Bangkok, for stores in Thailand and Vietnam, bringing the total countries, which will have franchised Payless stores to 20 countries.

Topeka, Kansas — Payless ShoeSource, a division of Collective Brands, announced that it has signed two new franchise agreements with partners Emart, a business unit of Shinsegae Group, Seoul, for stores in Korea, and Central Marketing Group, a business unit of Central Group, Bangkok, for stores in Thailand and Vietnam, bringing the total countries, which will have franchised Payless stores to 20 countries.

Payless and its partners said that in 2012 they expect six store openings in Korea, as well as five stores each to open in Thailand and Vietnam.