Content about Category management

February 24, 2014

An overwhelming majority (79%) of shoppers say they shop at their favorite retailers/brands because they trust the brand, according to a survey of 15,000 online shoppers by the PwC US Retail & Consumer practice.

New York – An overwhelming majority (79%) of shoppers say they shop at their favorite retailers/brands because they trust the brand, according to a survey of 15,000 online shoppers by the PwC US Retail & Consumer practice.  In other survey findings, 37% of U.S. shoppers do not use their smartphone for shopping because of security concerns, and 61% noted deals and promotions as the reason for following a brand’s social media site.

September 1, 2010

Retailers are wondering what the 2010 holiday season will bring. Will consumers be ready to shop after two years of economic turmoil?

By Wayne Usie, senior VP retail, JDA Software, info@jda.com

Retailers are wondering what the 2010 holiday season will bring. Will consumers be ready to shop after two years of economic turmoil? Will there be a repeat of 2009’s last-minute uptick in traffic? Will online sales continue to rise?

August 4, 2010

The push towards SKU rationalization is not new, but in cost-conscious times, it is receiving...

By Shaun Bossons, info.us@aldatasolution.com

November 29, 1999

In an increasingly crowded marketplace, a “one size fits all” merchandising and marketing strategy is...