Content about CRM

Westborough, Mass. -- Sporting goods retailer Modell’s is launching Micros-Retail’s Xstore Point-of-Service, Relate Customer Relationship Management and miStore mobile POS solutions. Modell’s says it intends to transform the customer experience, modernize IT for the stores, reduce training time for IT staff, and streamline day-to-day functions, as well as use miStore to provide quicker customer service with more detailed product information.

Redwood Shores, Calif. -- As part of a larger initiative to upgrade the customer experience and localize offerings in its 640 stores nationwide. The Finish Line will roll out new Oracle Retail merchandising, planning, stores and CRM solutions. The athletic-goods retailer is leveraging Oracle’s cloud computing services in the process.

The Finish Line will use the integrated retail systems to tailor offerings to customer and regional preferences.  

The term “cloud computing” generally means anything that involves delivering hosted computing services over the Internet. Here, the word “cloud” is used to refer to the Internet, most frequently depicted in diagrams as a cloud.

By Matthew Talbot, Matthew.Talbot@sybase.com

Cincinnati -- Most consumers hold strong positive attitudes on the quality of service they receive from U.S. businesses, according to new research from customer relationship management company Convergys Corporation.  Among the top findings of the research: nearly nine out of 10 consumers believe that service improved or stayed the same over the past year, and an impressive seven out of 10 say they were either “extremely” or “very” satisfied with their most recent service experience.

The Microsoft Worldwide Partner Conference (WPC) is taking place this week (July 10 – 14) in Los Angeles, with some 15,000 from around the globe in attendance at the Staples Center. It’s a huge event, with over 100 breakout sessions each day, 22 regional keynotes and country breakouts. To kick-off the show, CEO Steve Ballmer said that, thanks to partners, Windows 7 has sold more than 400 million licenses in less than two years, and is still the fastest-selling operating system in history.

Here are some  other interesting tidbits from the conference:

New York City -- Retailers will pursue major investment in customer relationship management systems, business intelligence systems, and enterprise resource systems for transaction processing, according to a survey of 152 senior financial executives of global retail companies by KPMG International.

Tired of relying on deep, blanket mass-marketing promotions to attract shoppers, specialty retailer Crabtree & Evelyn is delving into its customer database and using a new customer relationship management strategy to deliver service based on its shoppers’ needs. 


By Akhilesh Srivastava, akhileshcs@infosys.com
According to NRF Retail Horizons Benchmark Report, two key initiatives to keep retailers competitive in 2010 were optimization and streamlining of their internal operations to reduce operating costs and improving their customer centricity to win the share of wallet.

New York City -- Mobile technology ranked as the most important priority for retail in 2011, according to a recent online poll by Retail U. The respondents were asked to base their results on their key takeaways from the National Retail Federation’s 100th Annual Convention & Expo, in New York City.

New York City -- Crabtree & Evelyn has retained 89 Degrees to assist the retailer in developing a wide range of digital and direct marketing programs.