Content about Buzz Lightyear

January 29, 2013
Subway and Amazon top list of brands with the biggest buzz

For the third consecutive year, Subway came out on top on BrandIndex’s annual ranking of the most buzzed about U.S. brands.

New York  -- For the third consecutive year,  Subway came out on top on BrandIndex’s annual ranking of the most buzzed about U.S. brands. The BrandIndex Buzz Rankings compares “Buzz” scores for nearly 1,100 brands across 41 categories  to reveal the brands with the most positive Buzz in 2012.  

Subway had a Buzz score of 40.3. Online giant  Amazon came in at number two for the second year in a row, with a score of  36.8  Lowe’s was fifth, with a score of 32.7.

June 25, 2012
Owen, New York City

This new concept makes its retail debut with a unusual store design that has created lots of buzz.

This new concept makes its retail debut with a unusual store design that has created lots of buzz. The central element of the 1,800-sq.-ft. boutique is a continuous surface made from 25,000 stacked paper bags‹that arches from floor to ceiling. Creating a warm atmosphere, the honeycomb-like structure contrasts with the existing industrial brick and concrete space. All clothing, accessories and jewelry are displayed on quartz slab tables, blackened steel hang bars and steel and glass vitrines.