Content about Brooks Brothers

June 27, 2014

Brooks Brothers has named designer Zac Posen as creative director for its signature women's collection and accessories.

New York - Brooks Brothers has named designer Zac Posen as creative director for its signature women's collection and accessories. In this new role, Posen will direct the current Brooks Brothers design and merchant teams and will be responsible for the women's collection and affect a variety of areas including brand development and presentation for the women's label.

Posen's first women's collection for Brooks Brothers will debut in spring 2016 and will be available worldwide. Posen launched his eponymous collection in 2001.

October 25, 2013

Brooks Brothers today announced that Mary Pytko has joined the company as its new executive VP of global human resources.

New York -- Brooks Brothers today announced that Mary Pytko has joined the company as its new executive VP of global human resources.

Pytko has held leadership roles at companies including American Express and Lord & Taylor. Most recently she was senior VP, human resources at the Thomson Reuters Corporation.

September 5, 2013

Brooks Brothers has opened its second largest store in North America, a 26,000-sq.-ft. flagship in San Francisco’s Union Square.

San Francisco -- Brooks Brothers has opened its second largest store in North America, a 26,000-sq.-ft. flagship in San Francisco’s Union Square. 

The interior takes inspiration from Brooks Brothers’ nearly 100-year-old flagship at 346 Madison Avenue in New York City. In keeping with the atmosphere of the New York space, the first floor of the new store is covered in pale cherry wood. The women’s floor is accented with clean white paneling and marble floors. The mezzanine holds the Red Fleece label for men and women.

June 27, 2013

Speakers at the recent Internet Retailer Conference & Exposition in Chicago discussed how the retail industry is using a number of digital technologies to assist performance in areas such as CRM, marketing, driving customer traffic and converting sales. Following are a few brief highlights:

Liberty Jane Clothing, an online specialty retailer of clothing and accessories for American Girl dolls, uses the Pinterest social platform to give its customers an inside view of the company and create a more personalized relationship with them.

June 10, 2013

Brooks Brothers is connecting data to the customer experience in order to replicate the highly personalized shopping environment of its stores on its e-commerce site.

New York – Brooks Brothers is connecting data to the customer experience in order to replicate the highly personalized shopping environment of its stores on its e-commerce site.

“We are connectors,” Cindy L. Lincks, director of analytics for Brooks Brothers, told the audience during a session at last week’s Internet Retailer conference in Chicago. “Our job is to connect data to the customer experience with a software package.”

April 11, 2013

London -- Brooks Brothers will adopt eCommera’s decision intelligence tool, DynamicAction. Designed to turn big retail data into prioritized actions, the solution integrates siloed data into a commerce-specific cloud solution which will allow the retailer to identify optimization opportunities to improve its overall online commerce performance.
 

March 7, 2013

Demandware, a leading provider of enterprise cloud commerce solutions, announced that Brooks Brothers launched a new e-commerce site on the Demandware Commerce platform.

Burlington, Mass. -- Demandware, a leading provider of enterprise cloud commerce solutions, announced that Brooks Brothers launched a new e-commerce site on the Demandware Commerce platform.

January 31, 2012

Digital shopping solution-provider Fluid Inc. said Tuesday that it has been selected by Brooks Brothers to leverage Fluid Configure, its product customization platform, to offer its online shoppers custom-tailored shirts and suits.

San Francisco -- Digital shopping solution-provider Fluid Inc. said Tuesday that it has been selected by Brooks Brothers to leverage Fluid Configure, its product customization platform, to offer its online shoppers custom-tailored shirts and suits.

Brooks Brothers will leverage the technology to create a personalized and engaging shopping experience that will enable customers to tailor product to their exact fit and style preferences.

October 20, 2011

SRS Real Estate Partners said that Brooks Brothers has expanded and renewed its lease for a Brooks Brothers Women store at 125 Main Street, in Westport, Conn.

Westport, Conn. -- SRS Real Estate Partners said that Brooks Brothers has expanded and renewed its lease for a Brooks Brothers Women store at 125 Main Street, in Westport, Conn.

The long-term lease renewal and expansion expanded the Brooks Brothers Women store to 4,227 sq. ft. and included a portion of the lower level.
 

July 7, 2011

Renaissance at Colony Park announced that Brooks Brothers is joining its tenant lineup and is scheduled to open a 7,500+-sq.-ft. store in Ridgeland, Miss., in November.

Ridgeland, Miss. -- Renaissance at Colony Park announced that Brooks Brothers is joining its tenant lineup and is scheduled to open a 7,500+-sq.-ft. store in Ridgeland, Miss., in November. Currently, the nearest Brooks Brothers stores to the Jackson (Miss.) metropolitan area are in New Orleans and Memphis.

Other recent openings at Renaissance at Colony Park include Another Broken Egg Café and Apricot Lane Boutique. Opening soon are SOMA Intimates and Altar’d State Christian Stores.

December 31, 2008

When tony clothier Brooks Brothers decided to launch a prototype devoted to its “Country...

November 23, 2008

Brooks Brothers plans to open its first Canadian store next year, opening a store in...

May 19, 2008

Madison Marquette, a Washington, DC-based developer, announced that Brooks Brothers has leased a 14,000-sq.-ft. space...

August 3, 2005

New York City, ...