Content about Brian Shafley

December 28, 2010

The largest retailer most people have never heard of — The Army & Air Force Exchange Service, or AAFES — has updated its store brand identity and design.

The largest retailer most people have never heard of — The Army & Air Force Exchange Service, or AAFES — has updated its store brand identity and design. The brand is now simply called the Exchange and has a new tagline, “You Save, We Give Back,” that conveys the organization’s competitive prices and mission to provide annual dividends to the Army’s Morale, Welfare and Recreation and Air Force Services programs.

September 30, 2010

From the field to the locker room, the just-opened, $1.6 billion New Meadowlands Stadium...

January 3, 2010

From the welcoming sign on the fitting rooms to the patterned carpet to the...

April 30, 2008

It’s not your father’s Shopko. Following a six-year retrenchment during which it shrunk in...