Content about Brand

May 10, 2013
Dunkin’ Brands shuffles board

Dunkin’ Brands Group Inc., parent company of Dunkin’ Donuts and Baskin Robbins, has named current CEO Nigel Travis, 63, as chairman of the board of directors.

Canton, Mass. – Dunkin’ Brands Group Inc., parent company of Dunkin’ Donuts and Baskin Robbins, has named current CEO Nigel Travis, 63, as chairman of the board of directors. Board member Raul Alvarez, 57, has been appointed lead independent director of the board. These changes come as Jon Luther, 69, prepares to retire as director and chairman of the board effective May 15.

May 7, 2013
Brand Value: Some Lose Their luster

One hundred and forty one billion dollars. That's the estimated brand value of Walmart, according to Interbrand's "Best Global Brands" report. The annual study ranks the 50 most valuable U.S. retail brands, along with the top store brands in countries around the world.

May 7, 2013
Finding a New Home

Social media giant Facebook is generating lots of buzz with the debut of its app launcher, Facebook Home, which turns existing Android smartphones into a Facebook-centric mobile device. (App launchers are applications that allow users to customize the home screen on their personal devices and add various other functionalities to it.)

May 7, 2013
Making the Most of Facebook Home

According to Rick Chavie, VP of OmniCommerce at hybris Software in Atlanta, there are a few steps brands can take to make the most of Facebook Home.

"Give customers an incentive to activate push notifications through to Facebook," Chavie said. "You may not be able to get people to check your brand app regularly, but you indirectly feed it through Facebook Home."

Another way is to focus on time-of-day placement based on extrapolation of when customers tend to use your own app.

April 16, 2013
Survey: Consumers loyal to brands that create social media experience

Survey results released by Analytic Partners found that 48% of people between the ages of 18-44 feel that any loyalty they have toward brands in the future will have to stem from the types of experiences the brands create for them.

New York -- Survey results released Tuesday by Analytic Partners found that 48% of people between the ages of 18-44 feel that any loyalty they have toward brands in the future will have to stem from the types of experiences the brands create for them.

The experience includes interaction such as video/online gaming, social media and third-party expert information through blogs and articles.

April 11, 2013
The J.C. Penney Debacle: Five Lessons Learned

Here are the five lessons I learned from the J.C. Penney debacle — unfortunately we knew all of this before Ron took his ideas to market.

By Ellis Verdi, president of the NYC advertising agency DeVito/Verdi

Here are the five lessons I learned from the J.C. Penney debacle — unfortunately we knew all of this before Ron took his ideas to market.

April 2, 2013
The Power of the Pop-Up: Is It Here to Stay?

Here’s an interesting take on pop-up stores by Felicity Pogson, associate design director, interiors, Dalziel & Pow, London:

March 21, 2013
Walmart tops list of most valuable U.S. retail brands; Macy’s, Amazon biggest risers

Walmart holds on to the top spot in the annual ranking of the 50 most valuable U.S. retail brands from branding consultancy firm Interbrand.

Dayton, Ohio -- Walmart holds on to the top spot in the annual ranking of the 50 most valuable U.S. retail brands from branding consultancy firm Interbrand. The discounter’s brand value is put at $141 billion (up 1% from the 2012 report.). By comparison, the second-highest ranked U.S. brand, Target Corp., has a value of $25 billion. The Home Depot is solid at number three, with a brand value of nearly $23 billion.

March 14, 2013
Google tops list of 10 most influential brands

Google came out on top, followed by Amazon and Apple, in a new survey by market research company Ipsos called “The Most Influential Brands in the United States 2013.”

New York -- Google came out on top, followed by Amazon and Apple, in a new survey by market research company Ipsos called “The Most Influential Brands in the United States 2013.” The survey, which asked U.S. consumers to rate 100 leading brands on a wide variety of attributes, determined that the dimensions or factors that drive a brand’s influence are: engagement; trustworthy; leading edge; corporate citizenship; and, presence.

January 15, 2013
PPR to expand Christopher Kane brand and open boutiques

French luxury group PPR’s announcement that it has acquired 51% of British fashion brand Christopher Kane means that the luxury designer will soon have branded boutiques.

Paris -- French luxury group PPR’s Tuesday announcement that it has acquired 51% of British fashion brand Christopher Kane means that the luxury designer will soon have branded boutiques. The first is slated to open in London as early as 2014.

According to a report by Reuters, the deal is part of PPR's strategy to add to its luxury portfolio with small brands that have growth potential.

"We think it can become a sizeable business," Alexis Babeau, managing director of PPR's luxury division, told Reuters on Tuesday.

November 14, 2012
How to Build Better Franchisee/Franchiser Relationships, and Better Buildings

By Shane Kavanagh and Tricia Downing, FRCH Design Worldwide

By Shane Kavanagh and Tricia Downing, skavanagh@frch.com, pdowning@frch.com

When a franchisee joins a corporation, each partner has a goal in mind. Both sides, of course, are looking to build a successful enterprise. But the very first project – building and designing the franchisee’s facility – can point up issues in the relationship. Ideas of what success means and how to get there often differ. As with any new relationship, compromises must be made.

October 26, 2012
Apple, Amazon lead loyalty list

Results of the 16th annual Brand Keys Loyalty Leaders survey revealed that Apple, Amazon, Samsung, YouTube and Twitter have the most loyal followings.

New York -- Results of the 16th annual Brand Keys Loyalty Leaders survey released Friday revealed that Apple, Amazon, Samsung, YouTube and Twitter have the most loyal followings.

October 25, 2012
Social Marketing

Retailers spend months developing smart, effective strategies across their in-store, Web and mobile channels each holiday season. But social media platforms such as Facebook and Twitter can be just as powerful in getting the message out to shoppers in the days leading up to Christmas.

October 16, 2012
Gap Inc. streamlines leadership to fuel growth

Gap Inc. is bringing several of its divisions under the leadership of one executive in order to fuel long-term growth.

San Francisco — Gap Inc. is bringing several of its divisions under the leadership of one executive in order to fuel long-term growth.

With the start of the 2013 fiscal year, the company will bring together its North American, international, online, outlet and franchise divisions under a single global executive for each of its Gap, Banana Republic and Old Navy brands. In addition, the company will form a new Innovation and Digital Strategy team to further its leadership position in this area.

September 21, 2012
Bombay Company Is Back!

For many retail brands, Chapter 11 is not always the end of the story. Just consider the sequel being crafted by home furnishings retailer Bombay Company, which was founded in 1978 as a mail-order operation and grew to a national presence with 461 stores before filing for bankruptcy in late 2007 and closing all its U.S. locations.

September 17, 2012
Gap Inc. names H&M designer as creative director for namesake brand

Gap Inc. said it has named Rebekka Bay as creative director and executive VP for Gap Global Design, effective Oct. 1.

San Francisco -- Gap Inc. said Monday it has named Rebekka Bay as creative director and executive VP for Gap Global Design, effective Oct. 1.

Bay is most noted for conceptualizing, developing and launching the COS brand for Hennes & Mauritz. She spent five years as creative director at COS.

Bay will be responsible for Women’s, Men’s, 1969, Accessories and Body lines worldwide.

 

September 6, 2012
Cherokee acquires Liz Lange Maternity and Completely Me brands

Brand management company Cherokee Inc. said that it has acquired the Liz Lange Maternity and Completely Me brands from LLM Management Co., an affiliate of Bluestar Alliance, for about $14 million, effective Sept. 4.

Sherman Oaks, Calif. -- Brand management company Cherokee Inc. said Thursday that it has acquired the Liz Lange Maternity and Completely Me brands from LLM Management Co., an affiliate of Bluestar Alliance, for about $14 million, effective Sept. 4.

August 13, 2012
HD: Shop-in-shops: One of the decade's big ideas

The Retail Industry Leaders Association (RILA) has taken issue with an opinion piece that appears in the August 1, 2012, issue of the Wall Street Journal.

From J.C. Penney to Target to Selfridges, retailers across the spectrum are giving over valuable floor space to in-store shops. Here are some interesting observations on the phenomenon from Joanna Felder, VP intelligence and brand strategy at Chute Gerdeman, Columbus, Ohio.

Shop-in-shops offer retailers the magic formula of flexibility, brand-enhancing cachet and the ability to attract new customer segments. The opportunity has never been better for young, entrepreneurial hip brands to find a mainstream home.

August 9, 2012
Lane Bryant launches new branding campaign

Lane Bryant is launching a new national marketing and brand initiative beginning in September with a comprehensive print ad campaign, a fresh and modern brand logo and color palette, with updated in-store visuals, web and social media sites.

Columbus, Ohio -- Lane Bryant is launching a new national marketing and brand initiative beginning in September with a comprehensive print ad campaign, a fresh and modern brand logo and color palette, with updated in-store visuals, web and social media sites. This will be the company's first comprehensive branding and marketing effort since 2008.

July 2, 2012
Study: Consumers more loyal to retail stores and products than brands

When consumers search for online coupons and savings, 62% search for store-centric deals, 24% for product-specific coupons, and only 14% search specifically for brand name product discounts online, according to the first Buy-havior Report, from coupon-search engine ShopAtHome.com.

Denver -- When consumers search for online coupons and savings, 62% search for store-centric deals, 24% for product-specific coupons, and only 14% search specifically for brand name product discounts online, according to the first Buy-havior Report, from coupon-search engine ShopAtHome.com. The report tracks consumer search habits on the site.

Of the 62% of consumers looking for store-centric savings, Wal-Mart was the most-searched for retailer followed by Kohl’s and Target, respectively.

May 22, 2012
Walmart tops list of most valuable retail brands

Walmart topped the list retailers on the BrandZ Top 100 Most Valuable Global Brands, according to a study commissioned by WPP Group and conducted by Millward Brown Optimor.

New York — Walmart topped the list retailers on the BrandZ Top 100 Most Valuable Global Brands, according to a study commissioned by WPP Group and conducted by Millward Brown Optimor.

The BrandZ Top 100 Most Valuable Global Brands study identifies and ranks the world's most valuable 100 brands by their dollar value, an analysis based on financial data combined with consumer measures of brand equity.

May 7, 2012
The new rules of department store reinvention

By Robin Lewis, The Robin Report and Michael Dart, Kurt Salmon

By Robin Lewis, robin.lewis3@verizon.net and Michael Dart, michael.dart@kurtsalmon.com

April 30, 2012
Next-Gen Digital Signage: Impacting the Bottom Line

By Ajay Joshi, Tensator

By Ajay Joshi, ajay.joshi@tensator.com

April 10, 2012
Is Your National Meeting Delivering ROI?

By Steve Friedman, Creative Producers Group

By Steve Friedman, stevef@getcreative.com

March 28, 2012
Study rates Starbucks as most socially engaged company

Starbucks Coffee Co. has been rated number one in a study of the most socially engaged companies by PhaseOne, a leading analytical-based research firm that helps companies to improve the quality, content and success rate of their marketing communication materials.

Los Angeles -- Starbucks Coffee Co. has been rated number one in a study of the most socially engaged companies by PhaseOne, a leading analytical-based research firm that helps companies to improve the quality, content and success rate of their marketing communication materials.

Conducted between July 2011 and January 2012, PhaseOne's social media engagement study looked at 75 top brands across six vertical markets and analyzed the social media engagement of more than 20 top brands.