Content about Brand

August 27, 2014

Another digital retailer has made the leap to the physical space. Online beauty subscription company Birchbox, famous for the pink boxes packed with sample products that it sends to subscribers each month, has opened its first brick-and-mortar store, in Manhattan’s SoHo neighborhood.

August 7, 2014

Nearly seven-in-10 consumers (68%) surveyed strongly believe that digital coupons have a positive impact on a retailer's brand, and 68% also state that coupons generate loyalty.

Austin, Texas - Nearly seven-in-10 consumers (68%) surveyed strongly believe that digital coupons have a positive impact on a retailer's brand, and 68% also state that coupons generate loyalty. According to a new survey from RetailMeNot Inc. and Forrester Consulting, digital coupons increase the potential for conversion when consumers are in the cart and checkout phase of a purchase, and they play a key role in combating shopping cart abandonment.

July 31, 2014

Target is the grocery brand with the highest positive consumer sentiment rating. In a survey of the grocery habits of 763 consumers exclusively released to Chain Store Age, analytics technology provider Luminoso Technologies found that 60% of consumers had positive sentiment about Target as a grocery retailer.

Cambridge, Mass. – Target is the grocery brand with the highest positive consumer sentiment rating. In a survey of the grocery habits of 763 consumers exclusively released to Chain Store Age, analytics technology provider Luminoso Technologies found that 60% of consumers had positive sentiment about Target as a grocery retailer.

July 21, 2014

Continuing its global growth, Gap Inc. on Monday announced that it will introduce the Gap brand to Slovenia and Austria through agreements with new and existing franchise partners.

San Francisco -- Continuing its global growth, Gap Inc. on Monday announced that it will introduce the Gap brand to Slovenia and Austria through agreements with new and existing franchise partners. Magistrat International, a new partner, has been selected for the launch of Slovenia. Gottex, which currently manages the Gap franchise business in Israel and Hungary, will launch Austria.

July 16, 2014

Consumers expect to be able to easily interact with their favorite brands according to their preferences. Whether they are in your store, shopping online or calling customer service, your customers want personalized and consistent experiences through each of these channels.

By Anders Ekman, DataMentors

July 8, 2014

ImagineX Group, Asia’s leading retail, brand management and distribution company, and Authentic Brands Group, LLC, the new owner of Juicy Couture, today announced a long-term franchise partnership to drive Juicy’s market expansion and category development in China.

New York -- ImagineX Group, Asia’s leading retail, brand management and distribution company, and Authentic Brands Group, LLC, the new owner of Juicy Couture, today announced a long-term franchise partnership to drive Juicy’s market expansion and category development in China. The partnership will provide the momentum to add more Juicy Couture stores throughout Asia; expand the brand’s reach with new product lines; and support further regional growth initiatives.
 

June 24, 2014

Every few years, a new term enters the retail IT industry lexicon and takes firm root, even though nobody can provide an actual, definitive meaning. The latest phrase to capture the imagination of retail technology practitioners without a standard, widely accepted definition is “omnichannel commerce.” While it is generally understood that omnichannel commerce is the practice of serving customers across all available physical and digital channels, the details are still vague.

June 18, 2014

Branding agency CBX has named Anthony Simon as group director of branded environments.

New York -- Branding agency CBX has named Anthony Simon as group director of branded environments. Simon, most recently design director at New York’s TPG Architecture, has 20 years of experience in retail and restaurant design.

“Anthony brings a diverse perspective to CBX,”  said Joseph Bona, CBX’s president of branded environments. “He has an impressive background and has worked with a broad spectrum of specialty retail and restaurant clients.”

June 13, 2014

More shoppers are purchasing private label (store brand) products in 2014 compared to the prior year.

BOULDER, Colo. — More shoppers are purchasing private label (store brand) products in 2014 compared to the prior year. According to a recent study of more than 6,200 consumers by Market Force Information, 98% of shoppers purchase private label food items or cleaning products at least some of the time, on the rise from 96% in 2013. 

June 5, 2014

Emma & Roe, a new concept from Australia-based, global jewelry retailer Michael Hill International, has opened its doors in Queensland, Australia.

Emma & Roe, a new concept from Australia-based, global jewelry retailer Michael Hill International, has opened its doors in Queensland, Australia. Focused on the jewelry charms business, Emma & Roe stands out for its bold but feminine visual stylings. Clean lines are accented with touches of elegance to balance Emma & Roe’s sophistication and moments of playfulness. The color palette features a signature berry color, complemented by a fresh, youthful bright pink and a neutral slate grey.

June 3, 2014

Global brand agency CBX will help Friendly Express update the design and branding of its 42-store network of community-focused convenience stores in southeast Georgia.

New York -- Global brand agency CBX will help Friendly Express update the design and branding of its 42-store network of community-focused convenience stores in southeast Georgia.

Under the assignment, the firm will update the chain’s logo and redesign the interiors and exteriors of its convenience stores, which range in size from 2,000 sq. ft. to 3,500 sq. ft. Friendly Express stores, which also offer gasoline, are located in several different southeast Georgia communities, including Waycross, Jesup, Folkston, Brunswick, and St. Simons Island.

June 2, 2014

The vast majority (80%) of consumers aged 20-40 in the U.S. and U.K. believe total privacy in the digital world is a thing of the past, but nearly half (49%) said they would not object to having their buying behavior tracked if it would result in relevant offers from brands and suppliers.

New York - The vast majority (80%) of consumers aged 20-40 in the U.S. and U.K. believe total privacy in the digital world is a thing of the past, but nearly half (49%) said they would not object to having their buying behavior tracked if it would result in relevant offers from brands and suppliers. A new study of 2,012 consumers by Accenture also shows.64% of respondents said that when they are physically in a store, they would welcome text messages from that retailer alerting them to offers matching their buying preferences.

May 29, 2014

Social Reality Inc., an Internet advertising and platform technology company that provides tools to automate the digital advertising market, is launching the latest version of its GroupAd platform.

Los Angeles - Social Reality Inc., an Internet advertising and platform technology company that provides tools to automate the digital advertising market, is launching the latest version of its GroupAd platform. GroupAd is a social media management platform that allows brands to identify and reward brand advocates. 

May 15, 2014

Chute Gerdeman has announced four team member promotions, including the appointment of Mary Lynn Waite, formerly senior designer, brand communications, to creative director.

Columbus, Ohio -- Chute Gerdeman has announced four team member promotions, including the appointment of Mary Lynn Waite, formerly senior designer, brand communications, to creative director.

In other promotions:

• Steve Boreman, previously senior designer, brand communications, has been named design director, brand communications.  

• Kevin Worden has been promoted to director of digital integration, information technology.  

May 5, 2014

Consumers have “no regrets” when it comes to dropping national food, beverage and household brand names from their shopping lists.

New York -- Consumers have “no regrets” when it comes to dropping national food, beverage and household brand names from their shopping lists. In fact, nine-in-10 shoppers stick to store brands. Those are among the findings of a new survey Deloitte.

According to Deloitte’s American Pantry Study, 88% respondents say they have found several store brands that are just as good as national brands and that allow them to feel as though they are saving money without giving up anything.
 

May 2, 2014

Few brands have translated their essence to the physical space as successfully as Nivea does in its Berlin flagship, Nivea Haus (House).

Few brands have translated their essence to the physical space as successfully as Nivea does in its Berlin flagship, Nivea Haus (House). Fashioned in the company’s signature ultra-blue and white hues, the store offers shoppers an immersive experience.

May 2, 2014

J. Crew Group Inc. is developing a new store format in the budget fashion sector. The company has created a brand called “J. Crew Mercantile,” and filed an application to trademark the phrase for selling clothing and accessories, both online and in stores, according to a report by the Wall Street Journal.

New York -- J. Crew Group Inc. is developing a new store format in the budget fashion sector. The company has created a brand called “J. Crew Mercantile,” and filed an application to trademark the phrase for selling clothing and accessories, both online and in stores, according to a report by the Wall Street Journal.

The trademark application is still pending, the report said. The new brand would sell merchandise and prices that are similar to its J. Crew Factory outlet concept.

May 1, 2014

There is no substitute for a strong brand — whatever the sales channel. That’s the basic underlying premise of Interbrand’s annual “Best Retail Brands” report, which ranks the top 50 North American and international retailers by brand value. It’s a premise worth keeping in mind amid all the online versus offline talk. As Interbrand global CEO Jez Frampton puts it: “In the end, it is the brand, not the footprint, that will endure.”

May 1, 2014

If you really want to know what people think about you, you need to find out what they say behind your back. Historically this has been a tricky proposition, but the advent of social media provides an open forum where companies as well as individuals can check to see what is being said, and whether the commentary is good or bad.

April 30, 2014

PayPal is rebranding itself in an effort designed to create a cohesive look and feel across the brand.

San Jose – PayPal is rebranding itself in an effort designed to create a cohesive look and feel across the brand. The program includes a new logo and an omni-channel campaign called “powering the people economy.”

April 21, 2014

Whole Foods Market claimed the honor for best brand on Pinterest at the Shorty (the Shorties) Awards on April 7.

Austin, Texas -- Whole Foods Market claimed the honor for best brand on Pinterest at the Shorty (the Shorties) Awards on April 7. The Shorties are an annual awards event that honors the best short-form content creators on Twitter and on other social media sites.

Whole Foods Market joined Pinterest in 2011, and currently has 180,000 followers.

April 16, 2014

Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal.

New York – Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal. According to a new survey of Millennial consumers from marketing data provider Adroit Digital, 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

April 14, 2014

A few months ago, Amazon.com made a disruptive splash in the world of home delivery with the announcement of its drone project.

A few months ago, Amazon.com made a disruptive splash in the world of home delivery with the announcement of its drone project. The new Amazon Dash mobile ordering device for AmazonFresh customers may not be as attention-grabbing as unmanned aircraft bringing goods to your door, but its potential to disrupt how consumers select and purchase items is much greater.

April 3, 2014

Multi-brand retailer Atlantic Brands is using Lyris’ digital marketing platform to boost sales and customer engagement for its Australian division.

Sydney, Australia -- Multi-brand retailer Atlantic Brands is using Lyris’ digital marketing platform to boost sales and customer engagement for its Australian division. With Lyris, Atlantic Brands plans to increase repeat purchases and overall revenues by gleaning customer insights from online and offline activity.

April 3, 2014

The key to repeat customers is personalized communication from brands after purchases.

Jeffersonville, Ind. - The key to repeat customers is personalized communication from brands after purchases. According to a new survey of 1,000 U.S. consumers from multichannel customer engagement solutions provider Accent Marketing Services LLC, 86% of consumers say it’s important to have a positive experience after making a purchase.

Key findings in the report also include:

• Nearly half of consumers interact with brands after a purchase.