Content about Brand management

May 7, 2013
Brand Value: Some Lose Their luster

One hundred and forty one billion dollars. That's the estimated brand value of Walmart, according to Interbrand's "Best Global Brands" report. The annual study ranks the 50 most valuable U.S. retail brands, along with the top store brands in countries around the world.

April 29, 2013
Trademark Property names chief development officer

Trademark Property announced that Tony Chron has rejoined the company as chief development officer, effective April 15.

Fort Worth, Texas -- Trademark Property announced that Tony Chron has rejoined the company as chief development officer, effective April 15.

“Bringing Tony back is an important investment in our development capacity,” said Trademark chairman-CEO Terry Montesi. Chron will oversee Trademark’s power and community center development program as well as the company’s redevelopment efforts.
 

March 4, 2013
Trademark Property unveils new look, new location

Trademark Property announced that it has unveiled a new logo, corporate office and website as part of its 20-year anniversary.

Fort Worth, Texas -- Trademark Property announced that it has unveiled a new logo, corporate office and website as part of its 20-year anniversary.

On Feb. 4, the company moved into a new corporate office located in the River Plaza office building, part of Trademark’s WestBend mixed-use development in Fort Worth.  In addition, a new, more digital- friendly logo is being introduced along with new website to better reflect Trademark’s ever-changing and dynamic business.

January 30, 2013
Apple granted trademark for its store design

Apple Inc. has been granted a trademark from the U.S. Patent and Trademark Office for its store design.

New York -- Apple Inc. has been granted a trademark from the U.S. Patent and Trademark Office for its store design. The trademark covers the furniture and fixtures, floors, lighting and shelves found in Apple stores, along with the “Genius Bar.”

In addition, the trademark covers Apple’s all-glass storefront design.

January 7, 2013
The Accenture Luxury Shopping Survey: Insights for the Holidays and Beyond

By Raymond Florio, Accenture

By Raymond Florio, Raymond.Florio@accenture.com

September 17, 2012
Restoration Hardware rebrands as RH

Restoration Hardware announced it has rebranded the company as RH, in a move to better position itself as a multichannel operation.

Corte Madera, Calif. -- Restoration Hardware announced Monday it has rebranded the company as RH, in a move to better position itself as a multichannel operation.

According to RH creator Gary Friedman: "Today's RH is a far cry from the hardware and nostalgic discovery item based business it once was.  … The new branding positions us for the future and reflects our belief that we can curate a lifestyle beyond the four walls of the home."

May 19, 2011
Edens & Avant names former P&G exec as marketing VP

Edens & Avant announced Wednesday the hiring of Kerry Cavanaugh as its new VP marketing.

Columbia, S.C. -- Edens & Avant announced Wednesday the hiring of Kerry Cavanaugh as its new VP marketing.

With over a decade in global brand and product innovation management at Procter & Gamble, Cavanaugh will lead Edens & Avant in a new strategic marketing direction focused on brand building and consumer innovation in retail.

At Edens & Avant, Cavanaugh will oversee the corporate and center specific marketing of 124 retail properties located in urban markets up and down the east coast.

January 3, 2010
Vitamin Shoppe names VP corporate brands

Joe Weiss is the VP corporate brands for The Vitamin Shoppe. In this capacity, he...