Content about Brand management

April 16, 2014

Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal.

New York – Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal. According to a new survey of Millennial consumers from marketing data provider Adroit Digital, 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

April 16, 2014

The Mars Agency has rolled out an international corporate rebrand in the U.S., U.K, and Canada.

Southfield, Mich. - The Mars Agency has rolled out an international corporate rebrand in the U.S., U.K, and Canada. The company has changed its name from Mars Advertising.

April 8, 2014

Walmart is the most valuable retail brand in North America, with a brand value estimated at $131.8 billion, according to Interbrand's "Best Retail Brands" report.

Dayton, Ohio – Walmart is the most valuable retail brand in North America, with a brand value estimated at $131.8 billion, according to Interbrand's "Best Retail Brands" report. The retail powerhouse maintains its number one spot and, even with a 6% decline in brand value, it retains an enormous margin over its closest competitor Target, whose brand value is put at $27.1 billion, an 8% increase over 2013.

December 9, 2013

Infosys and Procter & Gamble (P&G) have co-developed TradeEdge, a new cloud-based, insights-driven sales platform, which provides visibility to global brands across the demand chain, from distributors to consumers.

Bangalore, India – Infosys and Procter & Gamble (P&G) have co-developed TradeEdge, a new cloud-based, insights-driven sales platform, which provides visibility to global brands across the demand chain, from distributors to consumers. The new platform delivers insights that help brands accurately sense and fulfill consumer demand in emerging markets.

October 24, 2013

Grocery discounter Aldi has been ranked the world’s “simplest” brand, with simplicity defined as a clarity of purpose that enables employee innovation and customer service.

New York – Grocery discounter Aldi has been ranked the world’s “simplest” brand, with simplicity defined as a clarity of purpose that enables employee innovation and customer service. According to the annual 2013 Global Brand Simplicity Index from strategic marketing firm Siegel & Gale, Amazon.com is ranked second, followed by Google, which came out on top this year. The report is based on a study of 10,000 consumers in seven countries,

October 1, 2013

Apple is the most valuable brand in the world, replacing Coca-Cola, which held the top position for 13 years, according to an annual study by brand consultancy Interbrand.

New York -- Apple is the most valuable brand in the world, replacing Coca-Cola, which held the top position for 13 years, according to an annual study by brand consultancy Interbrand.
 
Apple’s brand value jumped 28% to $98.3 billion, followed by Google, with a brand value of $93.3 billion. Coca-Cola, which has held the top spot since Interbrand issued its first Best Global Brands report in 2000, fell to third place, at $79.2 billion. (The top 25 brands are ranked below.)
     

September 26, 2013

Starbucks Corporation has reportedly applied to trademark the term “Fizzio.”

Seattle – Starbucks Corporation has reportedly applied to trademark the term “Fizzio.” According to the Associated Press, the trademark would cover beverage-making machines as well as beverages, including soft drinks.

A Starbucks spokesperson is quoted as saying the filing with the U.S. Patent and Trademark Office is related to tests of flavored sodas and other carbonated beverages in the Austin, Texas, and Atlanta markets the retailer has been running since June, which so far have been successful.

May 7, 2013

One hundred and forty one billion dollars. That's the estimated brand value of Walmart, according to Interbrand's "Best Global Brands" report. The annual study ranks the 50 most valuable U.S. retail brands, along with the top store brands in countries around the world.

April 29, 2013

Trademark Property announced that Tony Chron has rejoined the company as chief development officer, effective April 15.

Fort Worth, Texas -- Trademark Property announced that Tony Chron has rejoined the company as chief development officer, effective April 15.

“Bringing Tony back is an important investment in our development capacity,” said Trademark chairman-CEO Terry Montesi. Chron will oversee Trademark’s power and community center development program as well as the company’s redevelopment efforts.
 

March 4, 2013

Trademark Property announced that it has unveiled a new logo, corporate office and website as part of its 20-year anniversary.

Fort Worth, Texas -- Trademark Property announced that it has unveiled a new logo, corporate office and website as part of its 20-year anniversary.

On Feb. 4, the company moved into a new corporate office located in the River Plaza office building, part of Trademark’s WestBend mixed-use development in Fort Worth.  In addition, a new, more digital- friendly logo is being introduced along with new website to better reflect Trademark’s ever-changing and dynamic business.

January 30, 2013

Apple Inc. has been granted a trademark from the U.S. Patent and Trademark Office for its store design.

New York -- Apple Inc. has been granted a trademark from the U.S. Patent and Trademark Office for its store design. The trademark covers the furniture and fixtures, floors, lighting and shelves found in Apple stores, along with the “Genius Bar.”

In addition, the trademark covers Apple’s all-glass storefront design.

September 17, 2012

Restoration Hardware announced it has rebranded the company as RH, in a move to better position itself as a multichannel operation.

Corte Madera, Calif. -- Restoration Hardware announced Monday it has rebranded the company as RH, in a move to better position itself as a multichannel operation.

According to RH creator Gary Friedman: "Today's RH is a far cry from the hardware and nostalgic discovery item based business it once was.  … The new branding positions us for the future and reflects our belief that we can curate a lifestyle beyond the four walls of the home."

May 19, 2011

Edens & Avant announced Wednesday the hiring of Kerry Cavanaugh as its new VP marketing.

Columbia, S.C. -- Edens & Avant announced Wednesday the hiring of Kerry Cavanaugh as its new VP marketing.

With over a decade in global brand and product innovation management at Procter & Gamble, Cavanaugh will lead Edens & Avant in a new strategic marketing direction focused on brand building and consumer innovation in retail.

At Edens & Avant, Cavanaugh will oversee the corporate and center specific marketing of 124 retail properties located in urban markets up and down the east coast.

January 3, 2010

Joe Weiss is the VP corporate brands for The Vitamin Shoppe. In this capacity, he...