Content about Boxing Day

December 22, 2011

By Craig Johnson, Customer Growth Partners

By Craig Johnson, Customer Growth Partners

Despite being only the penultimate Saturday before Christmas, 2011’s “Super Saturday” Dec. 17 broke the all-time record for holiday spending, with an estimated $26 billion in total retail sales, according to retail consultancy Customer Growth Partners. The total was just shy of the record $27 billion spent on Black Friday.