Content about Boston Retail Partners

August 25, 2014

As payment and POS technology continues to evolve ever more rapidly, it is more critical than ever to make sure that your POS equipment is up-to-date.

By Jared Isaacman, Harbortuch

June 9, 2014

Three in four (75%) retailers can or intend to identify customers when they walk in the store, including 3% who already do so and 72% who are planning to do so within five years. According to the new 2014 CRM/Unified Commerce Benchmark Survey of top North American retailers from Boston Retail Partners, 95% of respondents indicated customer experience/ customer engagement is one of their top three current initiatives.

Boston — Three in four (75%) retailers can or intend to identify customers when they walk in the store, including 3% who already do so and 72% who are planning to do so within five years. According to the new 2014 CRM/Unified Commerce Benchmark Survey of top North American retailers from Boston Retail Partners, 95% of respondents indicated customer experience/ customer engagement is one of their top three current initiatives.

January 7, 2014

Ken Morris, principal, Boston Retail Partners, recently took the time to explain how real-time retailing and how the concept of “unified commerce” allows stores themselves to become networks for customer engagement.

What is real-time retailing, and how does it benefit retailers and their customers?

January 2, 2014

The store experience isn’t what it used to be. Rapidly developing omnichannel technologies, such as mobile and social, are redefining the very definition of a “store” and what customers can accomplish within.

The store experience isn’t what it used to be. Rapidly developing omnichannel technologies, such as mobile and social, are redefining the very definition of a “store” and what customers can accomplish within. 

In addition, retailers can glean more information about consumers using leading-edge technology. For example, indoor location analytics vendor iInside lets retailers track and analyze store traffic using customer mobile devices to provide a host of data on store operations and processes. 

January 14, 2011

Retailers identified mobile POS technologies as a quickly emerging trend, with more than half planning to launch mobile solutions within the next two years, according to Boston Retail Partner’s 12th Annual POS Survey.

Boston -- Retailers identified mobile POS technologies as a quickly emerging trend, with more than half planning to launch mobile solutions within the next two years, according to Boston Retail Partner’s 12th Annual POS Survey.