Content about Blog software

August 5, 2013

Facebook is taking another step toward monetizing its vast audience of plugged-in consumers with the planned introduction of paid video ads.

Facebook is taking another step toward monetizing its vast audience of plugged-in consumers with the planned introduction of paid video ads. As reported in numerous media outlets, Facebook intends to launch 15-second video ads that will play in a user’s newsfeed three times per day for as much $2.5 million per spot.

June 6, 2013

For pure play premium pet food and accessories retailer PetFlow, online marketing is a crucial component of its business.

Chicago -- For pure play premium pet food and accessories retailer PetFlow, online marketing is a crucial component of its business. Initially, PetFlow used Google AdWords to direct consumers searching for specific pet products to its site. However, as PetFlow co-founder Alex Zhardanovsky told the audience during a morning keynote session at the Internet Retailer Conference in Chicago, initial efforts by the retailer to expand its online marketing activities to Facebook did not work so well.

August 28, 2012

Walgreens on Tuesday announced a new application built into Facebook that allows desktop computer users to print their favorite photos, complete with likes and comments, at any Walgreens location nationwide as part of a feature called PrintWorthy.

Deerfield, Ill. -- Walgreens on Tuesday announced a new application built into Facebook that allows desktop computer users to print their favorite photos, complete with likes and comments, at any Walgreens location nationwide as part of a feature called PrintWorthy.
 
With the “Photo by Walgreens” app, Facebook users can print photos that include all the context that comes with a photo on Facebook, including location, description, who was in the photo as well as likes and comments posted by friends.

June 13, 2012

Macy’s, Sephora, Michael Kors and Lancome were ranked as Facebook “geniuses” in the second annual L2 Facebook IQ Index, developed in partnership with Buddy Media, a social enterprise software firm.

New York  -- Macy’s, Sephora, Michael Kors and Lancome were ranked as Facebook “geniuses” in the second annual L2 Facebook IQ Index, developed in partnership with Buddy Media, a social enterprise software firm.

April 9, 2012

Facebook will purchase the photo-sharing application Instagram for about $1 billion in cash and stock, company CEO Mark Zuckerberg said.

New York -- Facebook will purchase the photo-sharing application Instagram for about $1 billion in cash and stock, company CEO Mark Zuckerberg said Monday. The deal, which is the social-networking company’s largest acquisition to date, is expected to close later this quarter.

Instagram was named iPhone app of the year in 2011.

Facebook will acquire Instagram's entire team as part of the deal.

December 12, 2011

Wal-Mart Stores Inc. said that it has kicked off its "12 Days of Giving" campaign, awarding over $1.5 million to nonprofits that were nominated by Facebook users.

Bentonville, Ark. -- Wal-Mart Stores Inc. said Monday that it has kicked off its "12 Days of Giving" campaign, awarding over $1.5 million to nonprofits that were nominated by Facebook users. By the end of the campaign, 145 grant recipients in all 50 states, Washington, D.C., and Puerto Rico, will be honored. Twenty-five nonprofits that have stepped up to fight hunger are receiving a total of $130,000 on the first day of giving.

August 1, 2011

Aeropostale has launched a fully integrated Facebook Store, powered by Usablenet's technology platform, that combines shopping and social media and extends full e-commerce functionality to the Aeropostale Facebook community.

New York City -- Aeropostale has launched a fully integrated Facebook Store, powered by Usablenet's technology platform, that combines shopping and social media and extends full e-commerce functionality to the Aeropostale Facebook community.

In addition to being able to purchase from Aeropostale's entire online inventory, the integrated Facebook e-commerce store allows users to easily 'Like' and share items and purchases with their Facebook network - leveraging the viral nature of Facebook's news feed.

May 3, 2011

Express announced the enhanced option to shop and purchase its entire product line via the brand's Facebook page, which now includes over 837,000 friends.

New York City -- Express announced the enhanced option to shop and purchase its entire product line via the brand's Facebook page, which now includes over 837,000 friends. All inventory and pricing is consistent with web and mobile sites and updated seamlessly in real time. The page provides a new product zoom technology, secure check out and was developed internally by Express' e-commerce operations team lead by Jim Wright, senior VP CRM and e-commerce.

April 13, 2011

As merchants big and small still try to figure out how to best use Facebook, a few major trends have surfaced, including some that could potentially shape the future of e-commerce. 


One of the fastest-growing trends among retailers on Facebook is also the most simple: posting contests and promotions. In fact, Walmart’s Facebook site grew by 1 million “fans” in the first quarter of 2011 by running contests and offering deals.


August 25, 2010

Target Corp. said Thursday it has launched a new online ad that allows users to...

July 11, 2010

First Data, a leader in electronic commerce and payment processing, and Cold Stone Creamery...

July 9, 2010

Scentiments.com -- a family-owned, fragrance retail business with three brick-and-mortar locations and an e-commerce site -- is taking an innovative approach to online advertising.

Scentiments.com -- a family-owned, fragrance retail business with three brick-and-mortar locations and an e-commerce site -- is taking an innovative approach to online advertising. With the help of a new predictive remarketing solution, the Coconut Creek, Fla.-based company is reaching out to customers with personalized and targeted display ads on popular Internet sites, such as NYdailynews.com.

October 20, 2009

Just because it’s trendy to tweet doesn’t mean it’s acceptable for the workplace....

March 12, 2008

Amazon.com launched two applications on Facebook called Amazon Giver and Amazon Grapevine. These applications allow...