Content about Bill Martin

January 8, 2014

Despite the shortened holiday season and extreme weather in many areas of the country in the weeks leading up to Christmas, retailers finished the 2013 holiday shopping season with increased sales.

Chicago -- Despite the shortened holiday season and extreme weather in many areas of the country in the weeks leading up to Christmas, retailers finished the 2013 holiday shopping season with increased sales. According to ShopperTrak, during the holiday shopping season of November and December 2013, national retail sales increased 2.7% and foot traffic decreased 14.6% when compared to the same two months of 2012.

December 11, 2013

Consumers spent a majority of last week recovering from “Black Weekend” holiday shopping.

Chicago -- Consumers spent a majority of last week recovering from “Black Weekend” holiday shopping. ShopperTrak – the world’s largest provider of retail shopper analytics – reported that for the week of Dec. 2 to Dec. 8, brick-and-mortar sales of general merchandise, apparel, furniture and other products (GAFO) fell 2.9% compared to the same time last year. Last week’s retail shopper traffic decreased 21.6% compared to the same time period in 2012.

October 29, 2013

Four of the 10 busiest holiday shopping days will occur between Dec. 20 and Dec. 24, and retailers should prepare accordingly, according to ShopperTrak, a leading provider of shopper analytics.

Chicago -- Four of the 10 busiest holiday shopping days will occur between Dec. 20 and Dec. 24, and retailers should prepare accordingly, according to ShopperTrak, a leading provider of shopper analytics. Additionally, with a shortened shopping season and only four weekends between Thanksgiving and Christmas – down from five last year – retailers must be ready to capture holiday spending during a narrower window of time.

October 22, 2013

Two flukes in the calendar this year will challenge retailers when it comes to holiday revenues. Here is some advice from Bill Martin, founder of ShopperTrak, on how to maximize opportunities during the shorter selling season.

Two flukes in the calendar this year will challenge retailers when it comes to holiday revenues. Here is some advice from Bill Martin, founder of ShopperTrak, on how to maximize opportunities during the shorter selling season.

Those who fail to plan, plan to fail. It's hard to believe that September is already here — time for retailers to attend to the holiday shopping season. We at ShopperTrak recommend the following ways to prepare for the coming busy months.

July 9, 2013

Parents will shop and spend more during the back-to-school season this year than they did last year, according to ShopperTrak.

Chicago -- Parents will shop and spend more during the back-to-school season this year than they did last year, according to ShopperTrak. The company projects that national retail sales will rise 4.3% in August, and retail foot traffic will increase 0.6%, when compared to the year-ago period.

December 27, 2012

A report issued by ShopperTrak found that last-minute shopping activity drove large increases in both retail sales and foot traffic last week.

Chicago -- A report issued Thursday by ShopperTrak found that last-minute shopping activity drove large increases in both retail sales and foot traffic last week.

December 19, 2012

A report released by ShopperTrak revealed a downwardly revised holiday forecast indicating a 2.5% year-over-year sales increase.

Chicago -- A report released by ShopperTrak on Wednesday revealed a downwardly revised holiday forecast indicating a 2.5% year-over-year sales increase.

According to ShopperTrak, although week-over-week numbers improved, year-over-year statistics are stumbling. For the weekend ended Dec. 15, retail foot traffic rose 15.1% week-over-week, and sales increased 16.4% week-over-week.

But, in year-over-year comparisons, foot traffic declined 4.4% and sales declined 4.3%.

November 27, 2012

ShopperTrak reported Tuesday that it estimates retail foot traffic over the Black Weekend shopping period rose 8.2% year-over-year.

Chicago -- ShopperTrak reported Tuesday that it estimates retail foot traffic over the Black Weekend shopping period rose 8.2% year-over-year. That equates to more than 594 million store visits between Thursday and Monday.

Retail sales increased 2.7%, with shoppers spending about $22 billion across the weekend's four days. Thursday's "door-buster" deals drove sales and traffic earlier in the weekend.    

November 5, 2012

By Bill Martin, ShopperTrak Founder

By Bill Martin, ShopperTrak Founder

The ShopperTrak holiday forecast for increased sales and foot traffic should encourage retailers. Our analysis suggests the 38 shopping days between Thanksgiving and New Year’s Eve — coupled with two “extra” weekends — will contribute to a strong shopping season.

To recap the forecast:

September 12, 2012

Consumers will shop more and visit more stores during the peak holiday shopping months of November and December, according to ShopperTrak, the world's largest counter and analyzer of retail foot traffic.

Chicago -- Consumers will shop more and visit more stores during the peak holiday shopping months of November and December, according to ShopperTrak, the world's largest counter and analyzer of retail foot traffic. Compared with the same period last year, national retail sales will rise 3.3% during November and December. Retail foot traffic will increase 2.8%.

January 16, 2012

ShopperTrak reported that national retail sales, when compared with the same period last year, rose 3.5% during November and December, while foot traffic decreased 3.1%.

New York City -- ShopperTrak reported Monday that national retail sales, when compared with the same period last year, rose 3.5% during November and December, while foot traffic decreased 3.1%.

December 14, 2011

A report released by ShopperTrak revealed that December holiday sales remain flat year-over-year but are showing signs of growth in the days and weeks ahead.

Chicago -- A report released Tuesday by ShopperTrak revealed that December holiday sales remain flat year-over-year but are showing signs of growth in the days and weeks ahead. Double-digit increases in week-over-week sales show shoppers are spending this holiday season.

According to ShopperTrak, the week ending Dec. 10 saw a 10.6% increase in retail sales from the previous week, good tidings as retailers prepare for historically two of the highest GAFO sales weeks of the year for retailers.

December 8, 2011

A report release Wednesday by ShopperTrak said that sales increased just 0.2% year-over-year for the week ending in Dec. 3, representing a 22.5% decline from the prior week, which held the largest Black Friday in history — both in terms of sales and traffic.

Chicago -- A report released Wednesday by ShopperTrak said that sales increased just 0.2% year-over-year for the week ending in Dec. 3, representing a 22.5% decline from the prior week, which held the largest Black Friday in history — both in terms of sales and traffic. 

According to ShopperTrak, this sharp decline in retail sales is typical of the week following Thanksgiving. Although shoppers have an initial burst of activity spurred on by Black Friday sales promotions, they often stay home during the following week. 

November 21, 2011

Up to 60% more shoppers will enter stores on Dec. 26 than on the same day last year, according to ShopperTrak, the world's largest provider of retail and mall foot traffic counting services.

Chicago -- Up to 60% more shoppers will enter stores on Dec. 26 than on the same day last year, according to ShopperTrak, the world's largest provider of retail and mall foot traffic counting services. The reason for the increase is due to the calendar: Shoppers will come out in full force on the day after Christmas because it falls on a Monday for the first time in six years. That day will rank third in foot traffic for the holiday shopping season, surpassed only by Black Friday, the day after Thanksgiving, and Super Saturday, the Saturday one week before Christmas.

November 1, 2011

A report released by retail foot traffic counter ShopperTrak identified the 10 holiday shopping days that will make or break the period for retailers.

Chicago -- A report released Tuesday by retail foot traffic counter ShopperTrak identified the 10 holiday shopping days that will make or break the period for retailers.

“Since Christmas falls on different calendar days each year, the shift impacts which days are the busiest,” said ShopperTrak co-founder Bill Martin. “Some change in ranking or drop off completely.”

September 21, 2011

Retail sales will rise 3% percent during November and December compared to the year-ago period, but foot traffic will decrease 2.2%, according to ShopperTrak.

Chicago -- Retail sales will rise 3% percent during November and December compared to the year-ago period, but foot traffic will decrease 2.2%, according to ShopperTrak.

ShopperTrak's holiday sales increase prediction follows 19 consecutive months of year-over-year U.S. retail sales growth. The expected increase is moderate compared with the 2010 holiday season's 4.1% sales increase over 2009.

January 5, 2011

Year-over-year retail sales increased 6.5% for the week ending Jan. 1, according to ShopperTrak’s National Retail Sales Estimate, while the company’s Retail Traffic Index (SRTI) reported foot traffic rose 4.1% for the same period.

Chicago -- Year-over-year retail sales increased 6.5% for the week ending Jan. 1, according to ShopperTrak’s National Retail Sales Estimate, while the company’s Retail Traffic Index (SRTI) reported foot traffic rose 4.1% for the same period.

December 29, 2010

Total GAFO retail sales for Christmas week (week ending Dec. 25) slipped 4.1% compared with last year, while the company’s retail traffic index (SRTI) reported a 6.8% total U.S. foot traffic decline for the same period, according to ShopperTrak’s National Retail Sales Estimate (NRSE).

Chicago -- Total GAFO retail sales for Christmas week (week ending Dec. 25) slipped 4.1% compared with last year, while the company’s retail traffic index (SRTI) reported a 6.8% total U.S. foot traffic decline for the same period, according to ShopperTrak’s National Retail Sales Estimate (NRSE). The 2010 calendar shift that placed Dec. 26 on a Sunday as opposed to a Saturday last year had the greatest impact on overall performance.

December 21, 2010

Boosted by a very weak comparison period, ShopperTrak’s National Retail Sales Estimate (NRSE) reported that total GAFO retail sales for the last Saturday before Christmas (12/18), or Super Saturday, increased a sharp 15.1% compared with last year, while the company’s retail traffic index (SRTI) reported a similar 10.1% total U.S. foot traffic uptick for the same period.

Chicago - Boosted by a very weak comparison period, ShopperTrak’s National Retail Sales Estimate (NRSE) reported that total GAFO retail sales for the last Saturday before Christmas (12/18), or Super Saturday, increased a sharp 15.1% compared with last year, while the company’s retail traffic index (SRTI) reported a similar 10.1% total U.S. foot traffic uptick for the same period.

December 30, 2008

In a spot of good news for the nation’s beleaguered retailers, retail sales rose a...

November 17, 2008

ShopperTrak RCT Corp.'s National Retail Sales Estimate (NRSE) reported Tuesday that retail sales continued to...

August 11, 2008

ShopperTrak RCT Corp.’s National Retail Sales Estimate reported Wednesday that July retail sales rose a...

June 16, 2008

ShopperTrak RCT Corp.'s National Retail Sales Estimate Tuesday reported that retail sales for the week...

April 30, 2008

In a sluggish economy, retailers can’t just rely on tried-and-true strategies, such as opening...

April 28, 2008

ShopperTrak RCT Corp.'s National Retail Sales Estimate reported that retail sales for the week ending...