Content about Barbie Shanghai

March 7, 2011

Mattel announced Monday that it has closed its much-acclaimed Barbie flagship store, which opened March 2009 in Shanghai.

Shanghai, China -- Mattel announced Monday that it has closed its much-acclaimed Barbie flagship store, which opened March 2009 in Shanghai.

The El Segundo, Calif.-based toy manufacturer, which officially closed the store’s doors on Monday, cited a change in strategy as reason for the closure. Mattel said in a statement that it plans to promote the Barbie brand via road tour -- on a pink tour bus.

February 28, 2010

Chain store Age honors the winners of its 28th annual store design competition, which attracted entries...

honors the winners of its 28th annual store design competition, which attracted entries from around the globe. Barbie Shanghai, which celebrates one of America’s most iconic brands, was awarded top honors, Retail Store of the Year.

In addition, there were 19 first-place awards and seven honorable-mention awards in the various categories.

February 28, 2010

Chain store Age honors the winners of its 28th annual store design competition, which attracted entries...

honors the winners of its 28th annual store design competition, which attracted entries from around the globe. Barbie Shanghai, which celebrates one of America’s most iconic brands, was awarded top honors, Retail Store of the Year.

In addition, there were 19 first-place awards and seven honorable-mention awards in the various categories.

January 17, 2010

A 36,000-sq.-ft. store located in Shanghai, China, and dedicated to one of America’s most iconic...