Content about Barbara Gordon

January 8, 2013

American Apparel, which launched a new Oracle e-commerce platform in the fall, has continued to deliver an increase in e-commerce sales, with a more than 38% increase over the same period last year.

Redwood Shores, Calif. -- American Apparel, which launched a new Oracle e-commerce platform in the fall, has continued to deliver an increase in e-commerce sales, with a more than 38% increase over the same period last year. December 2012 sales increased more than 59% over December 2011, with December coming in as the highest sales month in the history of the company’s online business.

September 27, 2012

Convenient access to the information that drives purchase decisions is the main reason shoppers go online, according to a new survey conducted by the e-tailing group and sponsored by Oracle.

Redwood Shores, Calif. -- Convenient access to the information that drives purchase decisions is the main reason shoppers go online, according to a new survey conducted by the e-tailing group and sponsored by Oracle. Eighty-one percent of the respondents said that ease of research and comparison shopping were the top reasons they shop online. And increasingly, they are doing it across product categories, including staples. Seventy-five percent research tech purchases online before deciding to buy, and 50% said they do the same for commodity products.

July 5, 2012

The following are some insights and observations from a few of the speakers at Oracle Retail CrossTalk 2012.

The customer experience is fueling IT spending like never before. That was my main takeaway from Oracle Retail CrossTalk 2012, which was held June 26 -28, in Chicago. The following are some insights and observations from a few of the speakers at the event.

Gary Penn, VP e-commerce, Quiksilver:
“Handheld traffic is growing exponentially, and so is the revenue. You have to address it. If you don’t, you are leaving a good part of your audience out in the cold.”

July 2, 2012

Disney Store was honored as Innovator of the Year at the 2012 Oracle Retail Excellence Awards.

New York -- Disney Store was honored as Innovator of the Year at the 2012 Oracle Retail Excellence Awards. The awards were announced at the annual Oracle Retail CrossTalk event, held June 26-28, at Swissôtel, Chicago.

Other Oracle award recipients included Urban Outfitters, in the category of “Outstanding Achievement in Customer Experience,” and Abercrombie & Fitch, in the category of “Outstanding Achievement in Business Performance.”

May 14, 2012

A “Live Help” feature, detailed information about products and services and access to personal account information are the three most important features consumers expect to find at a company’s website, according to an annual survey by Oracle.

Redwood Shores, Calif. -- A “Live Help” feature, detailed information about products and services and access to personal account information are the three most important features consumers expect to find at a company’s website, according to an annual survey by Oracle. The company surveyed more than 3,000 consumers worldwide regarding their use of customer service channels including call centers, live chat, click-to-call and email.

November 18, 2011

One in four consumers will start their holiday shopping this week, according to a survey of more than 1,000 U.S. consumers conducted this fall by Oracle.

New York City -- One in four consumers will start their holiday shopping this week, according to a survey of more than 1,000 U.S. consumers conducted this fall by Oracle. The report, “Oracle Holiday Shopping Snapshot 2011,” finds that Black Friday and Cyber Monday still reign supreme when it comes to getting consumers out to shop.

In other findings:

September 28, 2011

360buy.com was named the Pure Play Etailer of the Year at the Oracle World Retail Awards, which took place during the annual World Retail Congress in Berlin.

Berlin -- 360buy.com was named the Pure Play Etailer of the Year at the Oracle World Retail Awards, which took place during the annual World Retail Congress in Berlin.

Operated by Jing Dong Mall, China’s largest online retailer, 360buy.com provides customers with home appliances, digital devices, computers, household items, clothing and accessories, baby products, books, and food, plus 11 other large product categories, including more than 10,000 brand names and 800,000 SKUs.

May 3, 2011

Retailers from around the world have until May 20 to enter the annual global competition, the Oracle World Retail Awards.

New York City -- Retailers from around the world have until May 20 to enter the annual global competition, the Oracle World Retail Awards. Online entry is open at worldretailcongress.com.

The awards, designed to recognize the outstanding innovation and creativity delivered by l retailers worldwide, are presented each year at a gala event during the World Retail Congress. This year’s presentation will be held Sept. 27 in Berlin.

The winners in 2010 were as follows:

March 22, 2011

A survey released Tuesday by Oracle and Art Technology Group, which Oracle acquired in November 2010, found that mobile commerce is experiencing dramatic growth.

Redwood Shores, Calif. -- A survey released Tuesday by Oracle and Art Technology Group, which Oracle acquired in November 2010, found that mobile commerce is experiencing dramatic growth.