Content about Baby Boomer

March 7, 2014

Sixty percent of Millennials would be willing to provide details about their personal preferences and habits to marketers, whereas Baby Boomers are much more protective of their personal information.

Chicago – Sixty percent of Millennials would be willing to provide details about their personal preferences and habits to marketers, whereas Baby Boomers are much more protective of their personal information. According to a new study from Mintel, even for the most private of information, at least 30% of Millennials who claimed they would not provide it said they would do so after receiving an incentive offer (i.e., a $10-off coupon toward their next purchase), whereas for Baby Boomers only 13% could be swayed by these same type of incentives.

October 24, 2013

The Millennial generation is expected to outspend Baby Boomers by 2017, yet retailers underestimate the size and purchasing power of this consumer, according to a new study by Berglass + Associates and Women’s Wear Daily.

New York -- The Millennial generation is expected to outspend Baby Boomers by 2017, yet retailers underestimate the size and purchasing power of this consumer, according to a new study by Berglass + Associates and Women’s Wear Daily.

The study, “What Happens When Millennials Get the Wallet,” found that retailers do not fully understand the needs of Millennials and are employing business strategies and tactics that do not apply to this customer.
 

March 12, 2012

New research released by Brodeur Partners uncovered that Baby Boomers and Generation Y’ers think differently about the shopping experience.

Boston -- New research released by Brodeur Partners uncovered that Baby Boomers and Generation Y’ers think differently about the shopping experience.

According to The Brodeur Partners’ Retail Relevance Study, Boomers see the ideal shopping experience as getting a good deal on a decent product. For Gen Y, it’s more about a stimulating, sensual, “sharable” experience.

April 29, 2011

In case you missed it because you were too busy putting away the noisemakers or watching college football, the first day of 2011 was not just another New Year’s Day. It was a significant generational milestone: The first members of the Baby Boom generation turned 65.

March 11, 2011

You have almost certainly read or heard a dozen news stories this year that begin something like this: “The first Baby Boomer is turning 65 in 2011 . . .”

By Stephen Reily, info@vibrantnation.com

You have almost certainly read or heard a dozen news stories this year that begin something like this: “The first Baby Boomer is turning 65 in 2011 . . .” 

If you are a chain store executive, here is the most important point about that fact: You should forget it.