Wayne, N.J. – Toys “R” Us announced it has strengthened its global e-commerce capabilities with the launch of a dedicated web store in China. The company also announced the development of mobile-optimized sites and apps in 11 markets around the world, including Australia, Canada, France, Germany, Japan, Spain, and the U.K. In the coming months, the retailer will introduce the same capabilities in Portugal, Austria and Switzerland, as well as the Netherlands, where it does not currently have a store presence.
