Content about Athleta store

August 10, 2011

Gap will open two Athleta stores this week in Manhattan’s Upper East and Upper West side neighborhoods.

San Francisco -- Gap will open two Athleta stores this week in Manhattan’s Upper East and Upper West side neighborhoods. The openings mark the women’s active wear brand’s entry into the East Coast market, and support Athleta’s plan to open up to 50 stores by 2013.

“Entering New York is a significant milestone for us as we aim to grow our share of the $31 billion women’s active wear market,” said Scott Key, senior vice president and general manager of Athleta.

April 20, 2011

Gap has chosen Manhattan's Upper West Side for its second freestanding Athleta store, Crain’s New York Business reported.

New York City -- Gap has chosen Manhattan's Upper West Side for its second freestanding Athleta store, Crain’s New York Business reported.

The report said has signed a lease to open a 3,500-sq.-ft. Athleta at 216 Columbus Ave. at W. 70th Street. The store will open in the fall, and Gap is already seeking more New York area locations, according to Crain's.

Gap bought Petaluma-based Athleta, a catalog and website that sell women's athletic clothes, for $150 million in 2008.