Content about Analytics

July 29, 2014

Predictive analytics are a crucial tool for staying ahead of the competition. Applying complex mathematical algorithms to patterns in customer behavior, product sales and other key performance indicators provides insight into otherwise hidden trends that can separate you from your peers.

July 17, 2014

The focus of c-suite and senior executive attention has shifted from economic uncertainty to data, technology and the supply chain, according to the Global Top of Mind Survey from KPMG International and the Consumer Goods Forum.

Paris -- The focus of c-suite and senior executive attention has shifted from economic uncertainty to data, technology and the supply chain, according to the Global Top of Mind Survey from KPMG International and the Consumer Goods Forum. Over half (54%) of respondents cited digital strategy for mobile/digital platforms as top of mind for their business during the next 12 months.

July 11, 2014

Retailers are behind Amazon in analytics maturity, according to a new research report from EKN Research.

Randolph, N.J. -- Retailers are behind Amazon in analytics maturity, according to a new research report from EKN Research. Eighty percent of retailers say they are behind Amazon in analytics maturity, and 71% of retailers perform either basic analytics reporting or none at all – revealing retailers’ inability to take advantage of the data that is available to them.
 

June 19, 2014

CloudTags, an omnichannel marketing technology company, is partnering with Brickstream, an in-store analytics vendor.

New York - CloudTags, an omnichannel marketing technology company, is partnering with Brickstream, an in-store analytics vendor. The partnership will enable the analysis of physical store intent and behavioral data through a comprehensive in-store data platform.

June 4, 2014

ShopperTrak, a leading global provider of consumer behavior insights and location-based analytics, announced it has signed Journeys as its 1,000th customer.

Chicago -- ShopperTrak, a leading global provider of consumer behavior insights and location-based analytics, announced it has signed Journeys as its 1,000th customer.

June 3, 2014

The average person will spend $113.80 on neckties, tools, electronics and other special gifts for Father’s Day, slightly down from $119.84 last year, according to NRF’s 2014 Father’s Day Spending Survey conducted by Prosper Insights & Analytics.

Washington, D.C. -- The average person will spend $113.80 on neckties, tools, electronics and other special gifts for Father’s Day, slightly down from $119.84 last year, according to NRF’s 2014 Father’s Day Spending Survey conducted by Prosper Insights & Analytics. Total spending for the holiday is expected to reach $12.5 billion.

May 16, 2014

Easy2Find is a new online analytics tool designed to simplify food industry research and intelligence at the unit level.

Chicago - Easy2Find is a new online analytics tool designed to simplify food industry research and intelligence at the unit level. It is a joint service offering that joins foodservice data analytics provider CHD Expert and research and consulting firm Technomic.

Easy2Find lets chains see and understand a restaurant's footprint in any given geographic market and restaurant segment. It is designed to allow users to find where competitors are opening new unit locations and how they impact sales, helping to uncover market expansion potential.

May 14, 2014

Adobe Systems is focusing on new predictive marketing and real-time customer engagement capabilities in several new digital marketing and analytics releases.

San Jose, Calif. – Adobe Systems is focusing on new predictive marketing and real-time customer engagement capabilities in several new digital marketing and analytics releases. Marketing Cloud Exchange, a new core service in Adobe Marketing Cloud (AMC), is a new marketplace for pre-built integrations and apps between Adobe solutions and third-party technologies (i.e., Google DDM, Microsoft Dynamics CRM and Tableau).

May 13, 2014

Maxymiser, a global provider of unified customer experience optimization, is partnering with digital analytics consultancy Pointmarc.

New York – Maxymiser, a global provider of unified customer experience optimization, is partnering with digital analytics consultancy Pointmarc. The partnership leverages Maxymiser's testing, personalization and targeting tools with Pointmarc's optimization team in an effort to deliver enhanced online experiences for both Maxymiser and Pointmarc clients.

May 13, 2014

Macys.com has successfully deployed the SAP InfiniteInsight solution to help better understand customer buying behavior and optimize email and website marketing campaigns.

New York - Macys.com has successfully deployed the SAP InfiniteInsight solution to help better understand customer buying behavior and optimize email and website marketing campaigns. The company had a number of variables to understand when it came to understanding likelihood of a customer to spend in a certain product category.

April 25, 2014

Dynamic retail marketing agency TPN is hiring analytics industry veteran Taymour Matin as managing director, data and analytics, a newly created position.

New York - Dynamic retail marketing agency TPN is hiring analytics industry veteran Taymour Matin as managing director, data and analytics, a newly created position. Previously, analytics folded into TPN's planning and perspectives team, but as part of TPN's growth strategy, the new department has been created to better capitalize on the agency's proprietary research and technology-driven retail analytical capabilities.

April 7, 2014

Verve Mobile, a provider of in-store mobile advertising technology, and RetailNext, an in-store analytics solutions vendor, are launching a partnership to bring the combined power of location-based advertising and in-store analytics to brick-and-mortar retail customers.

New York -- Verve Mobile, a provider of in-store mobile advertising technology, and RetailNext, an in-store analytics solutions vendor, are launching a partnership to bring the combined power of location-based advertising and in-store analytics to brick-and-mortar retail customers. Now with the combined capabilities of Verve and RetailNext, retailers using the technologies can leverage a full range of tools that enhance their ability to see how location-targeted mobile advertising is correlated to driving foot traffic and sales.

March 20, 2014

IBM Inc. has introduced new software and services to help organizations use Big Data and Analytics to address fraud and financial crimes.

New York – IBM Inc. has introduced new software and services to help organizations use Big Data and Analytics to address fraud and financial crimes. IBM launched its “Smarter counter fraud” initiative, drawing on the expertise and innovation from more than 500 fraud consulting experts, 290 fraud-related research patents and IBM’s Big Data and analytics software and services capabilities.

March 19, 2014

We shop almost every day – picking something up at the drug store or buying lunch, clothes shopping or getting groceries, looking for a gift or checking out a promotion – and we are doing this on the way to work, at work, at night while watching TV, online, at a store and increasingly across mobile devices. There is one thing that unites consumers in all of these instances: we expect the experience to be unified, personalized, constant, connected and, above all, seamless.

By Dave Richards, Accenture Retail

We shop almost every day – picking something up at the drug store or buying lunch, clothes shopping or getting groceries, looking for a gift or checking out a promotion – and we are doing this on the way to work, at work, at night while watching TV, online, at a store and increasingly across mobile devices. There is one thing that unites consumers in all of these instances: we expect the experience to be unified, personalized, constant, connected and, above all, seamless.
 

January 24, 2014

To increase control of its digital activities, SmartFurniture.com chose to implement a stable of proprietary and third-party analytics, campaign management, and optimization tools.

Chattanooga, Tenn. -- To increase control of its digital activities, SmartFurniture.com chose to implement a stable of proprietary and third-party analytics, campaign management, and optimization tools. However, the solutions lacked the functionality and flexibility necessary to capture, analyze, and transform data into actionable insights, so SmartFurniture.com expanded adoption of Adobe Marketing Cloud.

January 22, 2014

Retail CIOs are preparing to take advantage of innovative technologies such as mobile, cloud and social, although they are less involved in efforts to leverage Big Data analytics.

New York – Retail CIOs are preparing to take advantage of innovative technologies such as mobile, cloud and social, although they are less involved in efforts to leverage Big Data analytics. A new study of retail CIOs from Tata Consultancy Services (TCS) and Forrester Consulting, “The Global Agenda of Retail CIOs,” retail CIOs plan to rapidly implement an array of mobile technologies, with context-aware tech (32%), mobile payments (28%), digital signage (24%), and mobile POS (22%) leading the way.

January 21, 2014

Sleep Train, Inc. has gone live with ARC Merchandise Analytics, a cloud-based advanced analytics solution from Manthan Systems, including support for merchandising, marketing, stores and the executive team.

Rocklin, Calif. - Sleep Train, Inc. has gone live with ARC Merchandise Analytics, a cloud-based advanced analytics solution from Manthan Systems, including support for merchandising, marketing, stores and the executive team.

January 17, 2014

A new survey by KPMG Capital reveal a stark disconnect between C-suite executives who realize the value of big data, but are unsure of how to effectively implement and manage their existing resource.

New York -- A new survey by KPMG Capital reveal a stark disconnect between C-suite executives who realize the value of big data, but are unsure of how to effectively implement and manage their existing resource. The study, which interviewed 144 CFOs and CIOs from multinational companies, also discovered a large majority of executives (75%) find it difficult to make decisions around data and analytics (D&A), even though 99% consider it to be important to their business.

January 10, 2014

Omni-channel is one of the most discussed (and debated) topics in the retail industry. Some proclaim that it is a total game changer, while others say it is simply the rebranding of a multi-channel strategy. I would argue the omni-channel concept is going to redefine the future of retail business intelligence.

By Scott Jennings, director of market development, Retail & Services, QlikTech

Omni-channel is one of the most discussed (and debated) topics in the retail industry. Some proclaim that it is a total game changer, while others say it is simply the rebranding of a multi-channel strategy. I would argue the omni-channel concept is going to redefine the future of retail business intelligence.

January 10, 2014

Most retail executives expect the industry to take advantage of Big Data within five years. According to the 2014 Study on Retail and Big Data from Big Data analytics firm 1010data, Inc., which surveyed 250 executives across a range of retail sectors, 95% of respondents believe retail will capitalize on Big Data’s competitive advantages in the next five years.