Content about Analytics

By Greg Munves, greg@1010data.com

If you’re like many mid-level or tier one retailers, online or brick-and-mortar, you’ve probably made a significant investment in Big Data, capturing and analyzing customer buying patterns across your business. You may not realize, however, that this huge IT investment can actually be a profit center, if you sell your data back upstream to your suppliers.
 

Hartford, Conn. -- SCIO Health Analytics, a health analytics services company, has entered into a relationship with Walgreens to help employers gain maximum return on investment through worksite health centers and wellness programs, identifying opportunities to improve workforce health while also reducing costs.

Who won the buzz?

Using a sophisticated social media analytics platform, SAP tracked consumer sentiment on these critical shopping days via Facebook, Twitter and 165 million other sites across the social web to identify patterns and uncover revealing shopper insights.

Eager to make more effective business decisions, many retailers are reevaluating their business intelligence strategies. With a renewed focus on breaking down enterprise-wide silos, retailers are making a move to the next generation of BI, which includes giving line and store managers access to predictive analytics tools and multifunctional views of data.

By Taqi Mohiuddin, Taqi.mohiuddin@motorolasolutions.com

The stakes are rising in retailing. 

Pittsburgh -- First Insight said Thursday that it has forged an agreement with Saks Fifth Avenue Off 5TH to provide predictive analytics generated from online consumer engagements to help the outlet retailer make faster and more accurate buying and pricing decisions for new products. These decisions are designed to reduce markdowns and out-of-stocks, as well as to mitigate risks associated with new product introductions.

San Francisco -- Walmart has the most engaged users across its social media platforms as the days count down to the holiday shopping season, according to a study by the social media and digital analytics company Socialbakers.

Walmart has the most number of fans topping the list at over 10 million fans, with over 7,500 fan posts last month, Socialbakers said. The engagement rate represents fan interactions and although Target ties with an average monthly engagement rate, Walmart has nearly double the number of fans who are actively posting.

Chain Store Age recently conducted a survey of leading grocery executives.

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By Dean A. Stoecker, CEO, Alteryx, LLC

Chain Store Age recently conducted a survey of leading grocery executives to find out how the industry perceives analytics and how they are using analytics models in key operational areas such as forecasting, price optimization, space planning, and customer marketing.