Content about An Adidas store

April 24, 2012

It’s an intriguing scenario: This summer, a weekend soccer player will enter Adidas’ store in downtown Manhattan to buy a pair of top-of-the-line F50s.

It’s an intriguing scenario: This summer, a weekend soccer player will enter Adidas’ store in downtown Manhattan to buy a pair of top-of-the-line F50s. He will turn down offers of help and saunter to the right of checkout where four 46-in. touch-screens are stacked. He will tap the play button on a video showing two pros putting the $270 shoe through its paces on the pitch and then removing the digital MiCoach tracking device in the sole and plugging it into a computer to review their performances.