Content about American brands

July 21, 2014

GameStop customers can now exchange gift cards online for a GameStop e-gift card.

San Francisco - GameStop customers can now exchange gift cards online for a GameStop e-gift card. The new offering is part of a partnership with Cardpool, a gift card exchange platform.

With three steps, a consumer will be able to trade in plastic and e-gift cards online by filling out his or her individual gift card. Upon verifying the information and completing the transaction, a GameStop e-gift card is emailed and the recipient can either redeem the e-gift at a Game Stop store or the company’s e-commerce site.

 

July 3, 2014

Hershey’s Chocolate World immerses shoppers in all-things Hershey.

Hershey’s Chocolate World immerses shoppers in all-things Hershey. The two-level, 13.000-sq.-ft. store, which has a 74-ft. high Hershey’s Milk Chocolate Bar that visitors can walk through and entrances styled to resemble Hershey’s Kisses, is designed as the ultimate brand experience. Custom chocolate sculptures of the Statue of Liberty, made of almost 800 lbs. of pure Hershey’s Milk Chocolate, and the Empire State Building, made of 1,800 Hershey’s Milk Chocolate bars, make idea photo ops.

April 28, 2014

GameStop Corp. will close 120-130 of its 6,457 stores worldwide in 2014 and add 300 to 400 new tech stores under three different banners: Spring Mobile, Cricket and Simply Mac.

Grapevine, Texas -- GameStop Corp. will close 120-130 of its 6,457 stores worldwide in 2014 and add 300 to 400 new tech stores under three different banners: Spring Mobile, Cricket and Simply Mac. The closures and openings are part of the company’s new “GameStop3.0” repositioning. The new strategy emphasizes mobile-gaming.

“The opportunities that have presented themselves we see as unique,” said GameStop CEO Paul Raines during an investor meeting last week.

September 30, 2013

GameStop plans to hire approximately 17,000 employees nationwide as the company prepares for the upcoming PlayStation 4 and Xbox One console launches, as well as the holiday shopping season.

Grapevine, Texas – GameStop plans to hire approximately 17,000 employees nationwide as the company prepares for the upcoming PlayStation 4 and Xbox One console launches, as well as the holiday shopping season.

November 15, 2012

GameStop plans to close 200 stores by next year, Bloomberg reported.

New York -- GameStop plans to close 200 stores by next year, Bloomberg reported.

The closings were announced on a conference call, shortly after the chain reported better-than expected third-quarter results, excluding an impairment charge.

For the third quarter ended Oct. 27, GameStop posted a net loss of $624.3 million after impairment and goodwill costs of $678.8 million, mostly tied to international operations. That’s compared with net income of $53.9 million a year earlier.

October 26, 2012

GameStop Corp. announced it has unveiled a new store concept called GameStop Kids and will open 80 holiday stores in U.S. malls.

Grapevine, Texas -- GameStop Corp. announced Friday it has unveiled a new store concept called GameStop Kids and will open 80 holiday stores in U.S. malls.

GameStop Kids stores will feature an assortment of the most popular video games and accessories, toy brands and collectibles, showcased in temporary mall spaces.

The first GameStop Kids location opened Friday at the Grapevine Mills Mall in Grapevine, Texas, with all other locations opening in the coming days and weeks, according to the company.

April 5, 2012

Sears Holdings Corp. has appointed Leveraged Marketing Corp. of America as its exclusive global licensing agent as it looks to capitalize on, and ways to sell, its signature Kenmore, Craftsman and DieHard brands outside its own stores.

Hoffman Estates, Ill. -- Sears Holdings Corp. has appointed Leveraged Marketing Corp. of America as its exclusive global licensing agent as it looks to capitalize on, and ways to sell, its signature Kenmore, Craftsman and DieHard brands outside its own stores.

Sears said it will work closely with Leveraged Marketing to identify, evaluate and manage licensing opportunities around the world.