Content about Alexander Babbage

July 23, 2014

Shopping ranks as a favorite activity among nearly half of all teens and young adults aged 13 to 24, according to a new survey by Forest City in partnership with Alexander Babbage.

Cleveland -- Shopping ranks as a favorite activity among nearly half of all teens and young adults aged 13 to 24, according to a new survey by Forest City in partnership with Alexander Babbage. Shopping at malls ranked above a virtual shopping experience among the entire group, with the 13-to-17-year-old age group showing the strongest preference for a bricks-and-mortar shopping experience.

August 15, 2011

Monday, Aug. 15, is the deadline to complete the Chain Store Age/Forest City/Alexander Babbage social media survey, designed to find out what retailers nationwide are doing in terms of social, mobile and other digital media initiatives.

New York City -- Monday, Aug. 15, is the deadline to complete the Chain Store Age/Forest City/Alexander Babbage social media survey, designed to find out what retailers nationwide are doing in terms of social, mobile and other digital media initiatives.

By completing the survey, you will automatically be entered to win a free iPad! Results of the survey will be published in the October issue of Chain Store Age.

Click here to take the survey.

March 7, 2011

Common thinking has it that social media users prefer online sites to physical stores. But a new survey shows that social media can actually whet consumer appetite for the in-store experience. 


February 10, 2011

Even some of the savviest mall owners admit there was a time when they considered social media participation optional. But by 2010, most of the major shopping center developers, managers and owners had jumped on the Facebook and Twitter bandwagons — and social media programs have since eclipsed traditional marketing methods at many properties.


February 1, 2011

In the February issue of Chain Store Age, in our focus on mall-based social media (page 52), we referenced a fourth quarter 2010 study by Alexander Babbage, entitled the “Shopping Center Social Media Benchmark Report.”

In the February issue of Chain Store Age, in our focus on mall-based social media (page 52), we referenced a fourth quarter 2010 study by Alexander Babbage, entitled the “Shopping Center Social Media Benchmark Report.”

Following are more details about the study, which found that “social media tools and networks are making it easier for shopping centers to relay information, interact with customers and generally stay connected.”