Content about Aldata

December 18, 2012

Retail and distribution optimization company Aldata said Tuesday it has merged with customer engagement specialist EYC.

Palo Alto, Calif. -- Retail and distribution optimization company Aldata said Tuesday it has merged with customer engagement specialist EYC.

Both companies are part of the Symphony Technology Group, and the merger will create a new company, Symphony EYC.

The merger is intended to combine EYC’s customer engagement analytics with Aldata’s retail and distribution optimization execution capabilities, linking customer insights and engagement strategies into retail assortment, merchandising and supply chain execution.