Content about Advertising

April 16, 2014

Banana Republic has named fashion designer Marissa Webb as creative director and executive VP of design, effective April 28.

San Francisco - Banana Republic has named fashion designer Marissa Webb as creative director and executive VP of design, effective April 28. She will be responsible for guiding the brand’s overall creative direction, as well as leading global product design for Banana Republic women’s, men’s, and accessories.

April 16, 2014

Office Depot has won an Internet Advertising Competition Award (IAC) for “Best Retail Social Media Campaign” from the Web Marketing Association.

Boca Raton, Fla. – Office Depot has won an Internet Advertising Competition Award (IAC) for “Best Retail Social Media Campaign” from the Web Marketing Association. The award recognizes Office Depot’s digital campaign supporting back-to-school with Office Depot’s “#Together Against Bullying” collaboration with the band One Direction.

April 16, 2014

Shoe Carnival Inc. is collaborating with the Lifetime show “Devious Maids” to further promote the company’s first national, integrated advertising campaign.

Evansville, Ind. -- Shoe Carnival Inc. is collaborating with the Lifetime show “Devious Maids” to further promote the company’s first national, integrated advertising campaign. Shoe Carnival’s national campaign with “Devious Maids” and new tagline “A Surprise in Store” will run on national cable with on-air, in-store and social support.

The advertising campaign coincides with the season two premiere of the series “Devious Maids,” which will debut on April 20.

April 11, 2014

Retail marketers say social media and digital, customer data and brand awareness are their top three marketing challenges.

New York – Retail marketers say social media and digital, customer data and brand awareness are their top three marketing challenges. Findings from a retail marketing survey SAP conducted with University of Arizona students also showed that survey participants said 100% of respondents cited digital advertising among the most important marketing tools for their organization.

April 7, 2014

Verve Mobile, a provider of in-store mobile advertising technology, and RetailNext, an in-store analytics solutions vendor, are launching a partnership to bring the combined power of location-based advertising and in-store analytics to brick-and-mortar retail customers.

New York -- Verve Mobile, a provider of in-store mobile advertising technology, and RetailNext, an in-store analytics solutions vendor, are launching a partnership to bring the combined power of location-based advertising and in-store analytics to brick-and-mortar retail customers. Now with the combined capabilities of Verve and RetailNext, retailers using the technologies can leverage a full range of tools that enhance their ability to see how location-targeted mobile advertising is correlated to driving foot traffic and sales.

April 1, 2014

Whether shopping alone or in a group, Millennials remain digitally connected contacting friends and family for advice or opinions via text, phone call or social media, according to a survey conducted by Mooslyvania, an independent digital advertising agency.

St. Louis -- Whether shopping alone or in a group, Millennials remain digitally connected contacting friends and family for advice or opinions via text, phone call or social media, according to a survey conducted by Mooslyvania, an independent digital advertising agency. While 57% surveyed said they tell their friends about their purchases, 44% prefer to "show off" their purchases, even if it's in subtle ways.

March 24, 2014

The distribution of digital coupons on retailers’ websites exploded in 2013, increasing 39.5% over the previous year, according to data released by Marx, a Kantar Media company.

Minneapolis -- The distribution of digital coupons on retailers’ websites exploded in 2013, increasing 39.5% over the previous year, according to data released by Marx, a Kantar Media company. The growth of digital coupons was followed by a 25.6% increase in retailer participation in freestanding insert (FSI) coupon promotion pages, and a 12.6% increase in total retailer feature ad pages distributed.

December 22, 2013

Interactive mobile advertising technology provider iSign Media Corp. has developed the Smart Player Kit.

Richmond Hill, Ont. -- Interactive mobile advertising technology provider iSign Media Corp. has developed the Smart Player Kit. The solution is a form of advertising technology that combines digital signage with mobile messaging.

Through this technology, restaurants can now send real-time discounts and offers to customers’ mobile phones while they’re in close proximity or inside the restaurant ready to make a purchase.

December 2, 2013

Hispanic adults are more frequently visiting retailer websites than the average online population, according to Experian Marketing Services.

New York -- Hispanic adults are more frequently visiting retailer websites than the average online population, according to Experian Marketing Services.

During a 24-week period, from June 2013 through November 2013, Hispanics' market share of visits to Experian Marketing Services' Hitwise Retail 500 Websites was 21% higher on average than the online population. Further, the analysis found that this market share widened in October 2013 and continued to increase through November.

December 2, 2013

To describe the HSN of today as a TV shopping channel is both woefully dated and reductive. The company, a division of HSNi, has evolved into a multichannel leader, where digital commerce accounts for 36.8% of its $2.2 billion in annual sales.

HSN’s 24/7 shopping format, which bowed in 1981, now seems positively prescient amid the rise of e-commerce.

November 11, 2013

While investors put a staggering $18 billion valuation on Twitter at its initial public offering last week, the potential direct-sales value of Twitter and other social networks for large enterprise businesses is potentially even bigger.

By Brian Smith, bsmith@bizbrag.com

November 4, 2013

Welcome to Chain Store Age’s Retail RoadTrip, a semi-regular update on cool new stores around the country. For this first outing, here’s a look at six stores creating buzz in the Big Apple.

Welcome to Chain Store Age’s Retail RoadTrip, a semi-regular update on cool new stores around the country. For this first outing, here’s a look at six stores creating buzz in the Big Apple.

 1. Alexander McQueen

October 21, 2013

Toys “R” Us 2013 holiday marketing plans include a new TV campaign that will feature a group of real-life children from local New York charities who think they’re going on a field trip, but actually are going to a Toys “R” Us store where they are given free rein.

Wayne, N.J. -- Toys “R” Us 2013 holiday marketing plans include  a new TV campaign that will feature a group of real-life children from local New York charities who think they’re going on a field trip, but actually are going to a Toys “R” Us store where they are given free rein.

Featured at the end of each TV commercial and throughout many of the company’s print and online marketing vehicles, is the hashtag, #WishinAccomplished.
 

October 17, 2013

Twitter has hired J.J. Hirschle, who directed media and entertainment advertising at Google, as its head of retail, according to various media reports.

New York -- Twitter has hired J.J. Hirschle, who directed media and entertainment advertising at Google, as its head of retail, according to various media reports. The hire comes as the online messaging giants works to expand its business ahead of its initial public offering. Hirschle will be be in charge of Twitter's efforts to sell advertising products to retailers.

Hirschle is to start on Oct. 28, the same day Twitter is expected to launch its investor roadshow. Twitter announced at the beginning of October that it plans to go public.

 

October 3, 2013

Signage continues to gain importance in overall branding efforts, as retailers seek to differentiate themselves with signs tailored to local markets and to create department ambiance. And increasingly, there is a lot more participation by marketing and advertising departments in developing signage programs.

“It is not just the construction or store planning departments anymore,” said Tony Camilletti, executive VP, D/Fab, Madison Heights, Mich.

October 3, 2013

Demand for American brands around the globe is getting bigger every day. There are currently more than 2 billion prospective global customers, and about 25% of the traffic from U.S. retail sites comes from international shoppers, according to industry experts, with Canada, Australia, the United Kingdom, Russia and Hong Kong currently the top international markets for U.S. retailers.

September 19, 2013

Retail is the No. 1 category utilizing location-powered advertising, with big box, consumer electronics and department store retailers being the most frequent users, according to a new report by location-based mobile advertising firm Verve Mobile.

New York -- Retail is the No. 1 category utilizing location-powered advertising, with big box, consumer electronics and department store retailers being the most frequent users, according to a new report by location-based mobile advertising firm Verve Mobile.

The "State of the Market: Location Powered Mobile Advertising, Deep Dive on Retail" study reveals that geo-fencing, which includes geo-conquesting, is the most utilized location targeting strategy deployed by retailers.  I

In other findings:

September 18, 2013

Overstock.com, Inc. is launching a social media-based sweepstakes inspired by its new "The Good Good" advertising campaign.

Salt Lake City – Overstock.com, Inc. is launching a social media-based sweepstakes inspired by its new "The Good Good" advertising campaign.

Contest entrants participate by adding an image or pin representing the work of a non-profit that inspires them to Pinterest. Entrants will then share that pin on the Overtock.com website. One winner will be awarded $2,500, and Overstock.com employees will give the non-profit 100 hours of time.

September 11, 2013

Best Buy was the most effective retail brand overall during the 2013 back-to-school advertising season for the second year in a row with an average Ace Score of 561, performing 15% higher than its retail peers, according to TV and video advertising data from Ace Metrix.

Mountain View, Calif. -- Best Buy was the most effective retail brand overall during the 2013 back-to-school advertising season for the second year in a row with an average Ace Score of 561, performing 15% higher than its retail peers, according to TV and video advertising data from Ace Metrix.

Office Depot was the second most effective back-to-school retail advertiser with an average Ace Score of 540.

September 10, 2013

Independent agency network Project: Worldwide intends to acquire Mercury 11, a social media and marketing technology agency with retail and shopper marketing focus.

Dallas – Independent agency network Project: Worldwide intends to acquire Mercury 11, a social media and marketing technology agency with retail and shopper marketing focus. The agency will be integrated with Project’s shopper marketing engagement agency Shoptology.

September 9, 2013

Subway is entering a cross-platform advertising partnership with NBCUniversal for its new interactive game show “Million Second Quiz.”

Milford, Conn. – Subway is entering a cross-platform advertising partnership with NBCUniversal for its new interactive game show “Million Second Quiz.” In addition to providing gift cards to contestants during the course of the show, Subway will offer photo opportunities and social media engagements.

Other aspects of the joint campaign will include messaging on Facebook and Twitter, a prize of a year’s worth of foot-long subs via an NBC radio promotion, and a Subway presence in the live stream both online and in the MSQ App.

September 6, 2013

As a discount department store retailer, Kohl’s is targeting a middle-class consumer looking for decent quality merchandise at a fair price.

As a discount department store retailer, Kohl’s is targeting a middle-class consumer looking for decent quality merchandise at a fair price. Kohl’s array of in-store IT solutions reflects this “Middle America” marketing and merchandising approach by focusing on self-service technology that makes finding products and determining prices as quick and convenient as possible, rather than leading-edge solutions that might appeal to higher-income, connected shoppers.

Digital price display

August 27, 2013

Social media platforms offer retailers a chance for direct engagement with consumers as well as access to highly personalized data, all in real or near-real time. During the holiday season, with its intensified levels of competition and customer distraction, having the type of direct promotional connection with customers that social media can offer is more crucial than ever.

August 12, 2013

Gap is celebrating its brand heritage with a fall global marketing campaign – Back to Blue – that is one of the broadest reaching in its history.

New York -- Gap is celebrating its brand heritage with a fall global marketing campaign – Back to Blue – that is one of the broadest reaching in its history. The campaign spans outdoor, direct, social, in store, digital and also includes a return to television.

August 5, 2013

Facebook is taking another step toward monetizing its vast audience of plugged-in consumers with the planned introduction of paid video ads.

Facebook is taking another step toward monetizing its vast audience of plugged-in consumers with the planned introduction of paid video ads. As reported in numerous media outlets, Facebook intends to launch 15-second video ads that will play in a user’s newsfeed three times per day for as much $2.5 million per spot.