Content about Advertising Age

November 11, 2011
Kohl’s adds $30 million to holiday ad budget; most spent on digital, social media

A Friday report in Advertising Age said that Kohl’s Corp. has added $30 million to its fourth quarter marketing spend in order to pad its efforts to garner holiday shopping dollars.

Menomonee Falls, Wis. -- A Friday report in Advertising Age said that Kohl’s Corp. has added $30 million to its fourth quarter marketing spend in order to pad its efforts to garner holiday shopping dollars.

In 2010, the retailer spent $113 million on measured media in the fourth quarter, according to the report, and will spend about $143 million this year. Annually, Kohl’s spends $340 million.

July 22, 2011
Play ball! J.C. Penney's former CMO to open baseball camp

Mike Boylson, formerly executive VP and CMO of J.C. Penney, has traded retailing for baseball.

New York City -- Mike Boylson, formerly executive VP and CMO of J.C. Penney, has traded retailing for baseball. The 32-year J.C. Penney veteran, who officially stepped down from the company on July 1, and a friend are opening a franchise of D-Bat, a baseball and softball training academy, Advertising Age reported. The facility is due to open this fall.

December 3, 2008
Macy's Wraps-Up Animated TV Movie

Macy's is putting the finishing touches on a 3D-animated holiday movie called “Little Spirit.”...

February 3, 2008
Old Navy to Ditch Discount Image

San Francisco Old Navy hopes to recapture market share and reposition itself with a new...

May 29, 2006
Masterfoods to Become Mars Again

New York City, ...