Content about Advertising Age

November 11, 2011

A Friday report in Advertising Age said that Kohl’s Corp. has added $30 million to its fourth quarter marketing spend in order to pad its efforts to garner holiday shopping dollars.

Menomonee Falls, Wis. -- A Friday report in Advertising Age said that Kohl’s Corp. has added $30 million to its fourth quarter marketing spend in order to pad its efforts to garner holiday shopping dollars.

In 2010, the retailer spent $113 million on measured media in the fourth quarter, according to the report, and will spend about $143 million this year. Annually, Kohl’s spends $340 million.

July 22, 2011

Mike Boylson, formerly executive VP and CMO of J.C. Penney, has traded retailing for baseball.

New York City -- Mike Boylson, formerly executive VP and CMO of J.C. Penney, has traded retailing for baseball. The 32-year J.C. Penney veteran, who officially stepped down from the company on July 1, and a friend are opening a franchise of D-Bat, a baseball and softball training academy, Advertising Age reported. The facility is due to open this fall.

December 3, 2008

Macy's is putting the finishing touches on a 3D-animated holiday movie called “Little Spirit.”...

February 3, 2008

San Francisco Old Navy hopes to recapture market share and reposition itself with a new...

May 29, 2006

New York City, ...