Content about Adidas

New York -- More and more retailers are using digital technology to enhance the physical store experience and engage customers. In the latest example, Adidas has taken window shopping to a new level with an interactive digital window concept that connects with consumers’ smartphones, making it easy to shop at any time without an app or scanning various QR codes. Consumers shopping for the latest fashion items are using time during a six-week pilot test at the Adidas NEO Label store-front in Nürnberg, Germany.

Atlanta -- RedPrairie Corp., a global supply chain and retail technology provider, announced that Adidas has gone live with RedPrairie workforce management (WFM) at its Singapore retail locations. Adidas will leverage RedPrairie WFM to increase employee productivity and optimize scheduling to help Adidas deliver optimal customer service to Singapore consumers.
 

New York -- Reebok has opened its first Reebok Fit Hub in the United States, on Fifth Avenue at 37th Street in Manhattan.

The 2,500-sq.-ft. store is located on the top of a Reebok CrossFit Box gym, which is on the street level. It sells a wide range of fitness apparel and footwear for men and women. Customers can also get fitness advice from in-store experts.

Designed by Reebok’s global environmental design division based on a concept by Ziba, Portland, Ore., Fit Hub has a raw, industrial look, with an exposed ceiling.

It’s an intriguing scenario: This summer, a weekend soccer player will enter Adidas’ store in downtown Manhattan to buy a pair of top-of-the-line F50s. He will turn down offers of help and saunter to the right of checkout where four 46-in. touch-screens are stacked. He will tap the play button on a video showing two pros putting the $270 shoe through its paces on the pitch and then removing the digital MiCoach tracking device in the sole and plugging it into a computer to review their performances.