Content about Aberdeen

July 26, 2012

Research released Thursday by Transaction Wireless and Aberdeen Group, which examined the benefits of mobile and digital gifting and emerging trends in mobile and social frontiers, found a shift toward digital gifting.

San Diego -- Research released Thursday by Transaction Wireless and Aberdeen Group, which examined the benefits of mobile and digital gifting and emerging trends in mobile and social frontiers, found a shift toward digital gifting.

In fact, online gift cards have risen to prominence in the past few years and are now used by nearly a third (28%) of retailers. More than half – 61% – plan to use mobile gift cards, and 43% of customers prefer to use the mobile medium for gift cards.

April 18, 2012

Aberdeen Group’s 3rd annual Retail and Consumer Markets Summit, Retail on Broadway: Game-Changing Technologies -- Creating a Winning Game Plan, will be held May 1-2, at the Millennium Broadway Hotel, New York City.

Boston -- Aberdeen Group’s 3rd annual Retail and Consumer Markets Summit, Retail on Broadway: Game-Changing Technologies -- Creating a Winning Game Plan, will be held May 1-2, at the Millennium Broadway Hotel, New York City.

April 18, 2012

Aberdeen Group’s 3rd annual Retail and Consumer Markets Summit, Retail on Broadway: Game-Changing Technologies -- Creating a Winning Game Plan, will be held May 1-2, at the Millennium Broadway Hotel, New York City.

Boston -- Aberdeen Group’s 3rd annual Retail and Consumer Markets Summit, Retail on Broadway: Game-Changing Technologies -- Creating a Winning Game Plan, will be held May 1-2, at the Millennium Broadway Hotel, New York City.

May 11, 2011

Fifty percent of retailers and almost as many manufacturers (48%) use rebate programs as part of their customer loyalty and promotions mix, according to report by the Aberdeen Group.

Lewisville, Texas -- Fifty percent of retailers and almost as many manufacturers (48%) use rebate programs as part of their customer loyalty and promotions mix, according to report by the Aberdeen Group.

"Our findings revealed a very persuasive business case for rebates," said Chris Cunnane, senior research associate with the Aberdeen Group. "We have a deep expertise in retail and manufacturing research, and this report demonstrates the value of rebate programs for both of these groups."

March 23, 2011

Personalization of the in-store customer experience will be a key objective for retailers over the next two years, according to two new Aberdeen Group reports sponsored by HP.

Palto Alto, Calif. -- Personalization of the in-store customer experience will be a key objective for retailers over the next two years, according to two new Aberdeen Group reports sponsored by HP.

According to the 100 senior retail executives surveyed from industries such as apparel, grocery and department stores, 76% do not possess the technology tools or the business processes for executing web, catalog or special orders from stores. This challenge is being fueled by rising consumer expectations of rich, multimedia in-store shopping experiences.

June 29, 2010

Aberdeen Group, a Harte-Hanks Co., announced the winners of its 2010 Industry Achievement Awards for...

August 9, 2005

Las Vegas, There...