Content about Aberdeen Group

January 2, 2014

The store experience isn’t what it used to be. Rapidly developing omnichannel technologies, such as mobile and social, are redefining the very definition of a “store” and what customers can accomplish within.

The store experience isn’t what it used to be. Rapidly developing omnichannel technologies, such as mobile and social, are redefining the very definition of a “store” and what customers can accomplish within. 

In addition, retailers can glean more information about consumers using leading-edge technology. For example, indoor location analytics vendor iInside lets retailers track and analyze store traffic using customer mobile devices to provide a host of data on store operations and processes. 

December 27, 2012

From mobile payments to mining big data for customer insights, savvy retailers are using all the tools at their disposal to engage and connect with shoppers and provide relevant, convenient and personalized shopping experiences across all channels.

As retailers competitively position themselves for growth in 2013 and beyond, there are a number of hot buttons or key considerations that will be driving their strategies. Here is a look at some of the top ones:

Marketing and IT collaboration

December 27, 2012

Retail chains are keeping a sharp eye on IT solutions that will deliver a fast return on investment and streamline business operations. A step in the right direction is to transition a legacy-based applications to the cloud, but a lack of understanding among the corporate hierarchy can slow efforts.

October 25, 2012

Eager to make more effective business decisions, many retailers are reevaluating their business intelligence strategies. With a renewed focus on breaking down enterprise-wide silos, retailers are making a move to the next generation of BI, which includes giving line and store managers access to predictive analytics tools and multifunctional views of data.

July 26, 2012

By Jason Hamilton, Snagajob

By Jason Hamilton, employersolutions@snagajob.com

On the job hunt, experience matters.

Or, does it? Maybe not as much as many job seekers and hourly employers might think.

July 26, 2012

Research released Thursday by Transaction Wireless and Aberdeen Group, which examined the benefits of mobile and digital gifting and emerging trends in mobile and social frontiers, found a shift toward digital gifting.

San Diego -- Research released Thursday by Transaction Wireless and Aberdeen Group, which examined the benefits of mobile and digital gifting and emerging trends in mobile and social frontiers, found a shift toward digital gifting.

In fact, online gift cards have risen to prominence in the past few years and are now used by nearly a third (28%) of retailers. More than half – 61% – plan to use mobile gift cards, and 43% of customers prefer to use the mobile medium for gift cards.

April 18, 2012

Aberdeen Group’s 3rd annual Retail and Consumer Markets Summit, Retail on Broadway: Game-Changing Technologies -- Creating a Winning Game Plan, will be held May 1-2, at the Millennium Broadway Hotel, New York City.

Boston -- Aberdeen Group’s 3rd annual Retail and Consumer Markets Summit, Retail on Broadway: Game-Changing Technologies -- Creating a Winning Game Plan, will be held May 1-2, at the Millennium Broadway Hotel, New York City.

December 21, 2011

The physical and virtual retail worlds continue to converge thanks to innovative technology, especially as consumers rapidly adopt digital solutions and apply them to their retailing experiences.

“Consumer-driven solutions are what keep customers at the epicenter of the shopping experience, and that’s what retail is all about,” said Sahir Anand, VP and research group director for Aberdeen Group, Boston.

May 11, 2011

Fifty percent of retailers and almost as many manufacturers (48%) use rebate programs as part of their customer loyalty and promotions mix, according to report by the Aberdeen Group.

Lewisville, Texas -- Fifty percent of retailers and almost as many manufacturers (48%) use rebate programs as part of their customer loyalty and promotions mix, according to report by the Aberdeen Group.

"Our findings revealed a very persuasive business case for rebates," said Chris Cunnane, senior research associate with the Aberdeen Group. "We have a deep expertise in retail and manufacturing research, and this report demonstrates the value of rebate programs for both of these groups."

March 23, 2011

Personalization of the in-store customer experience will be a key objective for retailers over the next two years, according to two new Aberdeen Group reports sponsored by HP.

Palto Alto, Calif. -- Personalization of the in-store customer experience will be a key objective for retailers over the next two years, according to two new Aberdeen Group reports sponsored by HP.

According to the 100 senior retail executives surveyed from industries such as apparel, grocery and department stores, 76% do not possess the technology tools or the business processes for executing web, catalog or special orders from stores. This challenge is being fueled by rising consumer expectations of rich, multimedia in-store shopping experiences.

June 29, 2010

Aberdeen Group, a Harte-Hanks Co., announced the winners of its 2010 Industry Achievement Awards for...

August 31, 2008

When a customer spends more than five seconds waiting for a transaction to process,...

January 31, 2007

In search of faster throughput and more customer satisfaction at the front end, the Spartan...