Content about AT&T

By Jennifer Friedberg, jennifer.friedberg@rosetta.com

This is the year that retailers stop being afraid of mobile technologies, and instead, are embracing them as a way to engage with, and to better serve, their customers.

New York -- Saks Inc. said Monday it has launched AT&T Wi-Fi at all 44 retail locations nationwide.

The AT&T Wi-Fi network connects shoppers with mobile tools such as the new Saks Fifth Avenue app, which offers features such as shareable wish lists, fashion look books, event calendars and more. AT&T customers with select Wi-Fi enabled devices will auto-authenticate to the in-store Wi-Fi service, so frequent shoppers will be automatically connected to Saks Fifth Avenue’s Wi-Fi each time they re-visit the store.

Chicago -- Telecommunications giant AT&T is setting up shop on Chicago's Magnificent Mile, opening a flagship on Sept. 1. The 10,000-sq.-ft. store, at 600 N. Michigan Ave., is designed to showcase what consumers can do with AT&T's products and to educate them about future wireless technologies and services.

Austin, Texas -- Isis, the mobile commerce joint venture created by AT&T Mobility, T-Mobile USA and Verizon Wireless,  announced that Aeropostale, Champs Sports, Dillard’s, Foot Locker, Jamba Juice and Macy’s are among the first national merchants to join with Isis in advancing mobile commerce. The company also announced the first of its local merchant partners across Austin, Texas and Salt Lake City.

Chicago -- AT&T announced the opening of the AT&T Retail Innovation Center in Arlington Heights, Ill.

The 10,400 sq.-ft. space — more than twice the size of a conventional AT&T store layout — is designed to showcase the company’s most innovative products and serve to gather customers’ feedback on new retail concepts — all designed to help shape the ultimate customer experience across AT&T’s more than 2,300 stores nationwide.

Retailers’ growth plans in the United States are up 40% over last year’s levels, according to ChainLinks' Retail Advisors Spring 2011 National Retail Report. The report, which details trends impacting retail commercial real estate in more than 40 of the nation’s top markets, credits the surge in expansion to two key factors: the return of optimism within the retail sector; and the desire to expand quickly now -- before retail fundamentals improve enough for rents to start climbing again.