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May 2, 2013
The Mobile Leap of Faith – Why Mobile is Not the Next RFID

It's no secret that consumers are adopting mobile technology at a breakneck pace and integrating it into every part of their lives, including shopping. But while the retail industry generally understands that mobile technology CAN add significant value to both the customer experience and their own bottom line, it may not exactly know HOW or WHY this is the case.

It's no secret that consumers are adopting mobile technology at a breakneck pace and integrating it into every part of their lives, including shopping. But while the retail industry generally understands that mobile technology CAN add significant value to both the customer experience and their own bottom line, it may not exactly know HOW or WHY this is the case.

April 15, 2013
Accenture Survey: Consumers want seamless experience across all channels

Retailers that deliver on their customers’ expectations and provide them with a seamless shopping experience – whether they are shopping in a store, online or through a mobile device – will win their loyalty and gain a competitive advantage that drives sales, according to new research by Accenture.

New York -- Retailers that deliver on their customers’ expectations and provide them with a seamless shopping experience – whether they are shopping in a store, online or through a mobile device – will win their loyalty and gain a competitive advantage that drives sales, according to new research by Accenture.

October 12, 2012
Why Best Buy is Going Mobile

By Mark Williams, Best Buy

By Mark Williams, Best Buy

In August, we at Best Buy announced that we were joining a cadre of other major retailers in an effort to build a mobile-commerce solution that can improve shopping and paying for customers and merchants alike.

October 2, 2012
Google: Mobile-friendly sites sought out by consumers

Smartphone and Internet users actively seek out and prefer to engage with mobile-friendly sites, but such sites must meet certain expectations in order to convert users from visitors to consumers, according to a Google study conducted by independent market research firms Sterling Research and SmithGeiger.

New York -- Smartphone and Internet users actively seek out and prefer to engage with mobile-friendly sites, but such sites must meet certain expectations in order to convert users from visitors to consumers, according to a Google study conducted by independent market research firms Sterling Research and SmithGeiger.

August 17, 2012
Survey: Parents embrace mobile shopping, marketing and couponing

A survey released by Placecast found that U.S. parents are more likely to use their mobile phones for shopping-related activities compared to those without children under 18 years old in their household.

San Francisco -- A survey released Thursday by Placecast found that U.S. parents are more likely to use their mobile phones for shopping-related activities compared to those without children under 18 years old in their household.

In fact, the Alert Shopper III poll, which was commissioned by Placecast and conducted by Harris Interactive, showed that parents were more active than non-parents across all aspects of digital commerce (mobile and online) - from making purchases via mobile phones to receiving text and email alerts, and taking action on them.

August 9, 2012
HSN working with ForeSee to measure mobile customer experience

ForeSee, a provider of technology-driven customer experience analytics, announced that it is working with leading multichannel retailer HSN to measure and analyze the customer experience of its mobile-optimized site and mobile apps with ForeSee's new Mobile On-Exit technology.

Ann Arbor, Mich. -- ForeSee, a provider of technology-driven customer experience analytics, announced that it is working with leading multichannel retailer HSN to measure and analyze the customer experience of its mobile-optimized site and mobile apps with ForeSee's new Mobile On-Exit technology.

August 9, 2012
NRF launches new mobile initiative

The National Retail Federation, in partnership with its member companies, has launched a new initiative to address the challenges and opportunities of mobile retailing.

Washington — The National Retail Federation, in partnership with its member companies, has launched a new initiative to address the challenges and opportunities of mobile retailing.

July 25, 2012
IBM: 2012 holiday shopping season to be ‘the year of mobile’

IBM’s fifth-annual Online Retail Holiday Readiness Report has uncovered that 2012 may just be the year of mobile.

Armonk, N.Y. -- IBM’s fifth-annual Online Retail Holiday Readiness Report has uncovered that 2012 may just be the year of mobile.

Based on data from more than 500 U.S. retailers, the report found that online mobile sales increased 88.8% in the second quarter of 2012 compared with the same quarter in the prior year.

And IBM is forecasting that mobile sales will reach 20% of total online holiday sales this holiday season, and that mobile traffic will close in on 25%.

July 24, 2012
Lids teams with Maxymiser to optimize online, mobile

Hat retailer Lids said it has selected customer experience optimization company Maxymiser to conduct comprehensive website and mobile testing for Lids.com.

Indianapolis -- Hat retailer Lids said Tuesday it has selected customer experience optimization company Maxymiser to conduct comprehensive website and mobile testing for Lids.com.

April 23, 2012
Study: Only 17% of specialty retailers offer dedicated mobile site

In a study of 75 online specialty retailers, only 17% of the companies offered dedicated mobile websites.

Las Vegas -- In a study of 75 online specialty retailers, only 17% of the companies offered dedicated mobile websites.

April 19, 2012
Maurices teams with AT&T for new branded mobile app

Apparel retailer Maurices said it has debuted a new mobile application designed to enhance its customers’ in-store shopping experience.

Duluth, Minn. -- Apparel retailer Maurices said Thursday it has debuted a new mobile application designed to enhance its customers’ in-store shopping experience.

April 16, 2012
Mobility 101

While a Web presence is a prerequisite to doing business in the 21st century, the fact that 77% of consumers are now using tablet computers or smartphones to shop is forcing retailers to rethink their digital strategies, according to a survey from online price comparison engine PriceGrabber. Realizing this is not a decision to be taken lightly, retailers need to take steps to ensure that mobility can be an opportunity, and not a threat, to their business.

March 1, 2012
Cache to improve e-commerce, introduce mobile commerce

Women’s apparel retailer Cache Inc. said Thursday that it has partnered with e-commerce solution provider FiftyOne Global Ecommerce to facilitate international sales and shipments to more than 100 countries, beginning in fall 2012.

New York City -- Women’s apparel retailer Cache Inc. said Thursday that it has partnered with e-commerce solution provider FiftyOne Global Ecommerce to facilitate international sales and shipments to more than 100 countries, beginning in fall 2012.

February 29, 2012
Supervalu launches mobile apps

Supervalu announced the launch of a custom-built mobile application designed to give customers the tools they need to be efficient while shopping our stores.

Eden Prairie, Minn. -- Supervalu announced the launch of a custom-built mobile application designed to give customers the tools they need to be efficient while shopping our stores.

February 28, 2012
Study: Mobile shopping on the rise

A new study released by the Consumer Electronics Association found that more consumers are using their mobile devices for online transactions.

Arlington, Va. -- A new study released by the Consumer Electronics Association found that more consumers are using their mobile devices for online transactions.

The "Mobile Commerce -- Reinventing the Way Consumers Shop" study found that 37% of mobile device owners are engaging in some form of commerce from their device. This could mean making a purchase, redeeming a coupon or gift card or searching for a coupon.

February 27, 2012
eBay boosts mobile offerings with new partnerships

eBay on Monday announced a number of strategic moves including a new partnership with major carrier Three.co.uk; integrations with merchants such as Yotel and Entradas.com; and mobile app updates that evolve mobile commerce selling and shopping experiences for consumers.

Barcelona -- eBay on Monday announced a number of strategic moves including a new partnership with major carrier Three.co.uk; integrations with merchants such as Yotel and Entradas.com; and mobile app updates that evolve mobile commerce selling and shopping experiences for consumers.

February 9, 2012
Bass Pro Shops to roll out new mobile POS solution

Retail IT services-provider PCMS said it has launched a pilot of mobile sales devices for Bass Pro Shops.

Coventry, U.K. -- Retail IT services-provider PCMS said Thursday it has launched a pilot of mobile sales devices for Bass Pro Shops.    

January 12, 2012
ForeSee: Apple, Amazon dominate mobile satisfaction

A mobile commerce study released by customer experience analytics firm ForeSee found that Apple and Amazon rank far above all other retailers when it comes to mobile customer satisfaction.

Ann Arbor, Mich. -- A mobile commerce study released Thursday by customer experience analytics firm ForeSee found that Apple and Amazon rank far above all other retailers when it comes to mobile customer satisfaction.

When measuring how satisfied customers are with mobile shopping experiences of 16 of the largest e-retailers in the United States, Apple and Amazon, which scored 85 and 84, respectively, on the study’s 100-point scale, topped the list by a wide margin.

January 10, 2012
IBM: Mobile shopping doubles over holiday

On Tuesday, IBM released its final Benchmark announcement for the 2011 holiday season, detailing a continued strong performance for mobile as well as an overall increase in online spending for December 2011.

Armonk, N.Y. -- On Tuesday, IBM released its final Benchmark announcement for the 2011 holiday season, detailing a continued strong performance for mobile as well as an overall increase in online spending for December 2011.

According to the report, the U.S. online retail sector delivered 7.5% growth in December 2011 compared to the same period last year. This followed a strong November where both Black Friday 2011 and Cyber Monday 2011 delivered double-digit growth over 2010.

Other key findings of the IBM report included:

January 9, 2012
7-Eleven implements mobile solution from On The Spot Systems

On The Spot Systems, a mobile systems provider, announced that 7-Eleven is using its Survey on the Spot mobile survey platform to capture feedback from managers in the field.

Boston -- On The Spot Systems, a mobile systems provider, announced that 7-Eleven is using its Survey on the Spot mobile survey platform to capture feedback from managers in the field. 7-Eleven recognized the critical importance of gaining timely and accurate market-level data in order to make better business decisions and began using the mobile survey system in March, according to On The Spot Systems.

December 27, 2011
IBM: December online shopping remains strong through the holiday

The IBM Benchmark Report showed continued strength for online retailers.

New York City -- The IBM Benchmark Report, released Tuesday, showed continued strength for online retailers.

According to the report, which provided a snapshot of online retail data for December 25 and December 26 as of 12 pm PST, Christmas Day online sales grew by 16.4% year-over-year. And 18.3% of all online sessions on a retailer’s site were initiated from a mobile device, up from 8.4% on Christmas Day 2010 — an increase of 117.8%.

Other report highlights included:

December 19, 2011
IBM report: Holiday shopping from mobile devices on the rise

IBM released its Benchmark projection for online sales for the month of December, showing that online sales are expected to grow by 9.5% to 10% year-over-year.

Bethesda, Md. -- IBM on Monday released its Benchmark projection for online sales for the month of December, showing that online sales are expected to grow by 9.5% to 10% year-over-year.

For the week of Dec. 11, the report showed that online sales rose 10.8% over the same week in 2010. Mobile traffic increased to 12.1% of all online retailing sessions, compared with 5% over the same week last year and reflecting a 143.9% increase.

December 6, 2011
DDR Corp. launches location-based mobile marketing program

DDR Corp announced the launch of ValuText, a location-based, mobile marketing service specifically designed to drive sales and productivity at the company's prime assets.

Beachwood, Ohio -- DDR Corp announced the launch of ValuText, a location-based, mobile marketing service specifically designed to drive sales and productivity at the company's prime assets. ValuText couples physical retail assets with state-of-the-art, location-based mobile marketing. The program allows shoppers to connect with desired retailers as they enter the shopping center to avail themselves of real-time sales and promotions.

December 5, 2011
Tealeaf study finds lots of frustration with mobile shopping experience

More than 40% of online conversations about mobile shopping with the top 35 mobile retailers reflected customer frustration during the Thanksgiving weekend, revealing missed opportunities for leading brands, according to a report from Tealeaf.

San Francisco -- More than 40% of online conversations about mobile shopping with the top 35 mobile retailers reflected customer frustration during the Thanksgiving weekend, revealing missed opportunities for leading brands, according to a report from Tealeaf. Even for the most successful mobile retailers, 41% of all online conversations indicated frustration with the mobile shopping experience at the outset of the holiday shopping season.

December 1, 2011
Report: Mobile shopping to grow during holiday season

A new survey by website technology company Modapt and communications firm Morrissey & Co., evaluating mobile phone users’ holiday shopping habits and plans, found that more than half of respondents are making purchases using their mobile devices.

Boston -- A new survey by website technology company Modapt and communications firm Morrissey & Co., evaluating mobile phone users’ holiday shopping habits and plans, found that more than half of respondents are making purchases using their mobile devices. Nearly one quarter of those surveyed have used mobile devices in the past to purchase holiday gifts.

The results also show that during the holiday season: