HSN Breaks Channel Barriers
By Dan Berthiaume, senior editor, Chain Store Age
HSN may have been a pioneer in using TV as a shopping channel, but the retailer is using emerging technology to become a much broader enterprise. ”
As HSN CEO Mindy Grossman detailed during a keynote session at last week’s Internet Retailer conference in Chicago, this is not your mother’s HSN. Not by a long shot.Read More
People/Companies in the News
Shoe Carnival names e-commerce head, to accelerate omni-channel
Shoe Carnival said it has named Kent Zimmerman as VP e-commerce.
RSR Research – Multiple channels produce profits
A new study from RSR Research concludes that retailers offering multiple selling channels connect more with consumers and are more profitable than retailers operating a single channel. Virtually every cross-channel selling tactic is being employed by retailers more this year than in 2012, with particularly strong growth in mobile.
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