Three Predictions for the Facebook ‘Buy’ Button
By Dan Berthiaume, Chain Store Age
So the news is out that Facebook is testing a new “buy” button designed to help businesses drive sales in News Feed and on Pages. This feature will let consumers click the “Buy” button on ads and page posts to purchase a product directly from a business, without leaving Facebook. Read More.
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Tech Guest Viewpoint
Leveraging In-Store Location-Based Services and Customer Engagement
By Bill Davis, Director, MB&G Consulting
For much of the last year, traditional brick-and-mortar retailers have been mired in a slump. Not only was last holiday season the toughest in several years, the consumer discretionary sector, which includes retail, was the only one of the 10 macro S&P sectors to be in the red for the first half of 2014. As a result, retail is widely perceived to be in a funk.
Report: Most data security incidents follow nine basic patterns
Nine basic attack patterns that vary from industry to industry are the source of 92% of the 100,000 security incidents analyzed by Verizon since 2004.
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