Marketing

Apr 14, 2014
HSN has recognized the ExactTarget Marketing Cloud from Salesforce.com as...
St. Petersburg, Fla. -- HSN has recognized the ExactTarget Marketing Cloud...
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Apr 11, 2014
Retail marketers say social media and digital, customer data and brand...
New York – Retail marketers say social media and digital, customer...
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Apr 11, 2014
Big Data technology provider ECommera has named Kevin Sterneckert as chief...
London – Big Data technology provider ECommera has named Kevin...
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Apr 10, 2014
IBM Corp. announced it will acquire digital marketing technology provider...
Armonk, N.Y. -- IBM Corp. announced it will acquire digital marketing...
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Apr 10, 2014
Kris Abrahamson has been named as VP retail consultancy of shopper...
Southfield, Mich. -- Kris Abrahamson has been named as VP retail...
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Apr 10, 2014
TableSavvy, a real-time, last-minute dining reservation system, is...
Chicago – TableSavvy, a real-time, last-minute dining reservation...
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Apr 10, 2014
Email remarketing to online customers who visit e-commerce sites but do...
Boston – Email remarketing to online customers who visit e-commerce...
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Store of the Week

Time Warner Cable, New York City

Time Warner Cable’s flagship in Manhattan offers shoppers a customer-centric, digitally savvy experience, complete with a large video wall, interactive product demos, a digital fireplace, and several large 21" tablets that combine product learning with Internet browsing. More ...

 

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Marketing Surveys & Reports

Survey: One-in-five in-store customers are connected
Eighty percent of U.S. consumers use the Internet when they shop. And the fourth annual research study of shopper behavior by Cisco Consulting Services revealed the percentage of “Über-Digitals” shoppers, who regularly use their smartphones for their shopping decision-making, nearly doubled to 18% of the sampled population.
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Report: 2013 breaks records for holiday email transactions, volume, revenue
The volume of emails sent by marketers increased nearly 13% during the 2013 holiday season compared with the 2012 holiday season, which also saw record highs in volume.
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Marketers on the Move

Zappos redesigns website, names new artistic director
Zappos Couture is launching a redesigned web presence with artistic direction and editorial from new artistic director Andre Leon Talley.
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Build-A-Bear Workshop names Coke exec new CMO
Build-A-Bear Workshop, Inc. has appointed Gina Collins to the position of chief marketing officer, effective Jan. 20, 2014. Collins will lead the Build-A-Bear marketing, public relations, entertainment and creative teams to drive sales growth and profitability.
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