Levi’s and The Original Arizona Jeans Co., at J.C. Penney
J.C. Penney begins its transformation with the rollout of in-store shops for three brands — Levi's, i jeans by Buffalo and The Original Arizona Jean Co. — in nearly 700 stores nationwide. All of the shops feature their own fixtures and signage, The Levi’s shop, dubbed the Levi's Denim Bar, is the most detailed and high-tech. It’s equipped with iPads so customers can access more sizes, styles and finishes. The shop also offer mobile checkout, the first time the technology has been available in J.C. Penney stores.