Black Friday vs. Cyber Monday

Who Won the Online Buzz and Sentiment War?

Sales figures are a short-term measure of success. To measure lasting effects, consumer experience and sentiment are key. Using a sophisticated social media analytics platform, SAP tracked and analyzed consumer sentiment during Black Friday and Cyber Monday. While there was a clear buzz winner, it’s also clear that lines are blurring between when each event starts and stops and that retailers need to find new ways to empower and reward consumers.