Marketing

03/14/2014 - 12:19pm

Close to half (45.1%) of brands reported that ‘measuring ROI and results’ is their greatest challenge when using the Twitter platform for marketing, followed by ‘building an audience’ (42.1%) and ‘engagement’ (36.8%).

03/14/2014 - 12:00pm

In addition to wanting to efficiently find and purchase products, online shoppers also want to have fun.

03/13/2014 - 5:12pm

Sephora has launched a new social shopping platform, called Beauty Board, to engage customers through beauty images and allow them to post, share, browse and shop the company’s photo gallery directly on its web site, mobile site, iPhone and Android apps.

03/13/2014 - 11:54am

With consumers engaging more directly with businesses through mobile and social media, more than 60% of CIOs will focus more heavily on improving the customer experience and getting closer to customers, according to a new report released by IBM.

03/13/2014 - 11:38am

RetailMeNot has updated its free RetailMeNot Coupons app for iPhone and Android users. Existing users will be prompted to update their RetailMeNot Coupons app to access the new features.

03/13/2014 - 11:37am

Yelp Inc. has announced the availability of Yelp Mexico.

03/12/2014 - 2:18pm

Starbucks is adding a tipping option to its mobile payment app.

03/12/2014 - 11:31am

Sherwin-Williams is launching an online Spanish-language platform, SWLatino.com, focusing on Hispanic homeowners, contractors and designers.

03/12/2014 - 11:29am

ChannelAdvisor Corp. is launching a new digital marketing solution.

03/12/2014 - 9:18am

The digital marketing initiative known as “My Weekly Ad” is helping CVS Caremark grow sales and deepen engagement with loyal customers by providing them with personalized versions of the retailer’s weekly ad.