Marketing

04/03/2014 - 5:36pm

Consumers worldwide are increasingly using multi-platform devices, especially mobile, to enhance their in-store shopping experience, according to a study by global digital and technology agency DigitasLBi.

04/03/2014 - 5:32pm

Staples is letting the public help determine the top three winners of its “Make Your Idea Happen” contest, which allowed entrepreneurs to share their ideas for a chance to receive all the products they need to bring their business to life.

04/03/2014 - 11:05am

The key to repeat customers is personalized communication from brands after purchases.

04/03/2014 - 11:02am

The Home Depot's fifth annual Spring Black Friday starts April 3.

04/03/2014 - 10:52am

Multi-brand retailer Atlantic Brands is using Lyris’ digital marketing platform to boost sales and customer engagement for its Australian division.

04/02/2014 - 11:16am

While attitudes haven't changed overwhelmingly since December 2013, some shifts in plans for the next six months may indicate that Americans are questioning their financial prospects during the next few months, according to a new Harris Poll.

04/02/2014 - 11:07am

An electronic musician reportedly planted 5,000 copies of his own CD inside fake copies of the Justin Bieber “Believe” CD in retailers including Best Buy, Target and Wal-Mart on April 1.

04/01/2014 - 5:57pm

Whether shopping alone or in a group, Millennials remain digitally connected contacting friends and family for advice or opinions via text, phone call or social media, according to a survey conducted by Mooslyvania, an independent digital advertising agency.

04/01/2014 - 5:53pm

Consumers are increasingly frustrated with location search, with many losing trust in brands due to outdated and inaccurate data, and even turning to competitor businesses.

04/01/2014 - 11:15am

With consumer confidence and the real estate market on the rise, many homeowners are ready to begin home remodeling or maintenance projects.