Marketing

08/18/2014 - 11:16am

Piperlime, a division of Gap Inc., has enhanced its website to include streams of images filtered directly from Instagram providing customers with fashion.

08/18/2014 - 10:58am

Walmart continues to maintain its basket price advantage over Target, according to Kantar Retail’s semi-annual pricing study.

08/15/2014 - 10:34am

When retail sales representatives demonstrate cell phone or tablet service and features to wireless customers prior to purchase, satisfaction improves considerably and the propensity to visit the same retailer again double.

08/14/2014 - 4:37pm

BJ's Wholesale Club announced partnerships with 215 schools through the organization's Adopt-A-School program.

08/14/2014 - 11:21am

Almost one-in-three (31%) of U.S. consumers say wanting to see/feel items in person would make them shop at a physical store instead of online.

08/13/2014 - 10:57am

Target Canada is launching several initiatives to improve business performance and better deliver the Target brand experience to Canadian customers.

08/13/2014 - 10:43am

Nine-in-10 retailers report selling on online marketplaces, and 64% use digital marketing. Results of a survey of more than 200 U.S. and U.K. online retailers from e-commerce provider Channel Advisor also indicated the following:

08/13/2014 - 10:41am

XO Group Inc., parent company of online maternity and wedding retailers such as TheBump.com and TheKnot.com, has named Dhanusha Sivajee as executive VP marketing, responsible for overseeing the brand, consumer marketing, partnerships and communications.

08/13/2014 - 10:38am

Big Lots Inc. is expanding its food selections in all of its 1,491 stores across the country.

08/12/2014 - 4:07pm

More than half of back-to-school shoppers will not purchase computers this year. According to the Crucial.com Back-to-School Shopping Report, which includes responses from 1,000 adults in the U.S., found that 57% of respondents do not plan to purchase laptops, desktops, tablets, or mobile devices for school this year, as a vast majority of consumers are increasingly concerned with becoming more frugal.