Marketing

09/04/2014 - 11:17am

Saks Fifth Avenue is launching a user-generated content hub on Saks.com called #SaksStyle.

09/04/2014 - 11:01am

Kmart is offering a no-money-down layaway program to members of the Shop Your Way loyalty program for the holiday season, starting Sept. 4.

09/03/2014 - 5:40pm

Over two-thirds (68%) of women are more likely to buy from a company that uses models of varying sizes, according to a new study by online fashion retailer ModCloth.

09/03/2014 - 5:23pm

Neustar Inc, a provider of real-time information services and analytics, is releasing AK Media Insights Pro, a service that gives brands and agencies the ability to model and analyze their own media and audience data to uncover campaign insights that go beyond standard reports and dashboards.

09/03/2014 - 10:57am

Kohl’s Department Stores and multiplatform media company AwesomenessTV have launched a partnership to launch S.o. R.a.d., a seven capsule limited-edition junior’s fashion line and “Life’s S.o. R.a.d.,” an original four-season YouTube series featuring top teen influencers.

09/02/2014 - 5:31pm

Target’s back-to-school ad “Supplies They Need” resonated most with consumers among all back-to-school ads in 2014.

09/02/2014 - 5:14pm

Guitar Center is launching the fourth installment of its omnichannel “Guitar Center’s Singer-Songwriter,” offering aspiring singer-songwriters across the country the chance to take their careers to the next level, on Sep. 1.

09/02/2014 - 5:10pm

Vertical specialty apparel retailer Ugg for Men is launching a global omnichannel advertising campaign in partnership with NFL quarterback Tom Brady.

08/28/2014 - 11:50am

Gap is returning to television. The brand debuted four commercials that will air on TV, in cinema, in stores and online.

08/28/2014 - 11:33am

HSN Inc. is running "The Fashion Edit," the company's annual fall fashion series, now through Sept. 24.