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Sixty percent of Millennials would be willing to provide details about their personal preferences and habits to marketers, whereas Baby Boomers are much more protective of their personal information.
Only about four-in-10 (39%) of consumers are "very confident" that using a credit or debit card was safe. Half (49%) of consumers surveyed were only "somewhat confident."
Target’s database breach in December 2013 not only affected the retailer’s fourth quarter comparable store sales, but also contributed to plummeting shopper penetration post-holiday.
NCR has released the NCR Silver subscription-based iPad POS solution aimed at helping small businesses create, run and manage reward programs.
Walmart continues to extend its lead and again achieves its price leadership position over Target, in Kantar Retail’s semi-annual pricing study.
A large majority of consumers consider themselves value seekers, and they are increasingly using the Internet, social media and mobile devices to obtain value.
Walgreens and Roush Fenway Racing have launched a partnership to stage "The Race Around America" interactive promotion, presented by Balance Financial Prepaid MasterCard from Walgreens.
Well-executed dynamic pricing strategies, such as those deployed by Amazon and Overstock, led to higher sales during the 2013 holiday season as opposed to all-season discounting and other strategies.
H.E.B. Grocery, Trader Joe's, Chick-fil-A, and Publix earned the highest scores in the 2014 Temkin Experience Ratings, which ranked 268 companies across 19 industries.
The Thomson Reuters/University of Michigan's consumer sentiment index inched up to 81.6 in February from 81.2 in January.