Marketing

12/03/2012 - 4:44pm

Social media and mobile takes up bigger chunk of marketing budget

Social media is now essential to marketing in the retail industry, according to a recent BDO USA survey, which found that 86% of retail CMOs have included social media in their holiday marketing strategy.

05/24/2011 - 10:16am

Kaplan Thaler Group named Supervalu's agency of record

Creative agency Kaplan Thaler Group has been tapped to run Supervalu’s latest ad campaign, according to a blog posted on the Kaplan Thaler Group site Monday.

11/10/2010 - 8:00pm

Survey: 64% say free shipping is most effective holiday promotion

A survey of e-commerce retailers released Thursday by Stamps.com found that free shipping is the...

11/10/2010 - 8:00pm

J.C. Penney launches new growth brands division

J.C. Penney Co. announced Thursday that it has launched a Growth Brands Division, created to...

11/10/2010 - 8:00pm

General Growth debuts mobile application

General Growth Properties announced it has launched The Club’s Mobile Application, which allows users to...

11/10/2010 - 8:00pm

Kmart offers in-store pickup for online purchases

Sears Holdings Corp. said Thursday that its Kmart division has launched an in-store pickup program...

11/09/2010 - 8:00pm

Consumer survey: Most shoppers plan to spend same or more during holidays

A survey released Wednesday by Deloitte found that 66% of consumers say their financial situation...

11/08/2010 - 8:00pm

Toys ‘R’ Us implements enhanced mobile functionality for holiday season

Toys “R” Us said Tuesday that it has introduced several new advancements in its mobile...

11/08/2010 - 8:00pm

Report: Amazon acquires Quidsi to expand female reach

A report Tuesday by the Financial Times said that Amazon has acquired the largest U.S....

11/08/2010 - 8:00pm

Sears Wish Book integrates mobile and social capabilities

Sears Holdings Corp. said Tuesday that its Sears annual holiday Wish Book has added social...