World’s largest Disney Store to open in Shanghai, China
Shanghai, China -- The Walt Disney Co. announced plans to open its first store in mainland China, in Shanghai. The 53,000-sq.-ft. Disney Store, expected to open in early 2015, will be the company’s largest store to date.
The store will be located in Shanghai's financial hub. It will feature an approximate 10,800-sq.-ft. retail space, and a Disney-themed outdoor plaza area that can be used to host outdoor events. The surrounding area has foot traffic of more than 40 million visitors a year.
The interior of the store will be designed using Disney's store format. Featuring cutting-edge technologies, customers will be able to interact with their favorite characters and stories from across Disney, Pixar, Marvel and Star Wars.
"We are enormously proud to be building Disney's largest store in the world in China," said Stanley Cheung, executive VP and managing director, The Walt Disney Company, Greater China. "Disney has combined the retail concept with storytelling, fun and innovation and will provide families with a uniquely immersive entertainment destination featuring our best-loved stories and characters,"
Disney is on track to open its first Disney resort in mainland China by the end of 2015. It already operates a theme park in Hong Kong.