Williams-Sonoma launches new brand of personalized gifts and accessories

San Francisco -- Williams-Sonoma said Thursday it has launched a new direct-to-consumer gifts and accessories brand called Mark and Graham. The brand will debut with its own direct mail catalog and website.

At the heart of the new brand, said the retailer, is complimentary monogramming and personalization on its products, with a choice of more than 50 custom monograms and creative type treatments. Every purchase comes with complimentary personalization, and arrives in a signature linen box finished with extra-wide grosgrain ribbon and a customizable gift card.

“I’m extremely proud to launch Mark and Graham, as it is an example of our innovative culture here at Williams-Sonoma, Inc.,” said Laura Alber, president and CEO, Williams-Sonoma, Inc. “One of the things that differentiates our company is our ability to incubate and launch new brands that can grow into substantial businesses. With Mark and Graham, our goal is to create a destination for beautiful, high-quality, thoughtful gifts that are personalized by the artful use of typography.”