Williams-Sonoma debuts new website

San Francisco -- Williams-Sonoma announced Friday the launch of Cultivate.com, a content site and online resource for kitchen inspiration and design.

The new website provides information about kitchen design and remodeling in one single destination, offering consumers advice from kitchen experts, inspirational photos, recommendations for local kitchen professionals, and unique planning tools.

Part online design magazine, part community networking site, Cultivate.com is focused on providing information and inspiration for kitchen design and remodeling. According to Williams-Sonoma, it is not an e-commerce site and does not sell merchandise.

“Our customers are passionate about their homes, and when we surveyed them about kitchen renovation we heard a common theme – that designing a kitchen can be overwhelming,” said Katherine Rice, VP business development, Williams-Sonoma. “So we created Cultivate.com to offer a resource with an inspirational yet practical point of view, helping make their ideal kitchen a reality.”

The company said that the new site will offer a new social media component that will allow consumers to connect on an even greater scale with the kitchen professionals they admire.