Wifarer and Prudential Center partner toward mall-based marketing

Boston -- Wifarer said Tuesday that it has partnered with Boston’s Prudential Center to deliver promotions and deals to customers based on their location inside the shopping center, as well as to provide insights into visitor traffic and venue usage.

Wifarer’s indoor positioning technology uses a venue’s WiFi infrastructure to pinpoint the inside location of a user’s smartphone within four and a half feet and without burdening large venues with extraneous hardware, infrastructure or extra WiFi needs.

The app is available for free on both Android and iPhones. Once it is launched, the technology identifies the location and automatically shows the venue's interactive map and content. When the user taps an endpoint, Wifarer draws a path on the map between the current location and the selected destination.