Wet Seal Launches In-Store Music Initiative
Foothill Ranch, Calif. The Wet Seal has launched a new in-store music program focusing on driving licensed merchandise within the music category.
The launch begins with the release of a new album by popular music group Fall Out Boy. The program includes a bundle package where customers can get the new release and an exclusive t-shirt by lead singer Pete Wentz under his own Clandestine apparel label.
The program also includes a contest where one winner will be featured in the next Fall Out Boy music video.