The Wet Seal launches branded TV series on YouTube
Foothill Ranch, Calif. -- The Wet Seal announced a partnership with AwesomenessTV on reality series, "The Intern." AwesomenessTV, one of the most subscribed to video destinations for teens on YouTube, debuted the series on Nov. 25 and will air four weekly installments throughout the month of December.
The Intern, a series created exclusively for Wet Seal, has the brand’s corporate headquarters as its backdrop; and episodes follow the experience of two interns during their time with the company. The series begins with the interview selection process, and each installment thereafter features challenges for the interns, who aspire to a future in fashion.
“In partnership with AwesomenessTV, we’re thrilled to introduce teens to ‘The Intern,’ and entertain viewers by giving them a behind-the-scenes look into the Wet Seal brand,” said John Goodman, CEO of The Wet Seal. “We’re sharing the passion it takes to deliver fashion to our customers, and our interns will experience various areas of that process.”