Walmart.com uses Vudu to offer video streaming
Santa Clara, Calif. -- Wal-Mart Stores said Tuesday that it is leveraging last year’s acquisition of video-streaming service Vudu to launch digital online movie rental and streaming on Walmart.com.
On Tuesday the retailer started offering 20,000 titles that can be viewed on almost any device with Internet access, from PCs to televisions to Sony's PlayStation3 and other Blu-Ray disc players.
This is Wal-Mart’s second try at competing with Netflix, as it previously offered a DVD-by-mail service but it stopped that service in February 2010.
"At Walmart, one of our key priorities is to provide a continuous channel for our customers, from our stores to our powerful e-commerce and social media platforms," said Steve Nave, senior VP and general manager, Walmart.com.