Walmart Canada selects DiJiPOP for digital shelf space monetization
Providence, R.I. -- DijiPOP, a leading provider of on-demand digital shopper marketing technology solutions, announced that Walmart Canada has selected the company to power the digital shelf space monetization efforts of its rapidly growing Walmart.ca online property.
As a complement to Walmart Canada’s current advertiser program, DiJiPOP’s technology will integrate deeply with Walmart Canada’s existing proprietary vendor portal, allowing Walmart.ca vendors to reserve premium shelf space.
“Walmart Canada is committed to giving its customers and its vendors the best in-store experience, and with the rapidly growing number of shoppers on our website, it is important that we provide the same excellence online,” said Sean Coutts, general manager of Walmart Canada. “DiJiPOP will allow us to more effectively control and monetize each product shelf, while also providing our vendors with impactful paid-placement options. We are pleased to have found a unique technology that not only enables us to streamline the implementation of the entire digital shopper marketing process, but also provides us with such scale. It’s a model that will be closely looked at for global adoption.”
DiJiPOP’s proprietary POP technology allows retailers and vendors to fully control their digital shelf space in both ecommerce and mobile commerce environments. With DiJiPOP’s customized solutions, retailers maintain complete control and can determine what placements to offer, approve campaigns submitted by vendors, and measure results -- all in one, easy-to-use solution.